Ep. #210 The Business Behind The Golden State Valkyries: The first $1 Billion Women’s Sports Franchise, ft. Jess Smith
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Ep. #210 The Business Behind The Golden State Valkyries: The first $1 Billion Women’s Sports Franchise, ft. Jess Smith
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In episode 210 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jess Smith, President of the WNBA’s Golden State Valkyries.
The Golden State Valkyries have sold out every home game, built one of the most passionate fan bases in sports, and become the first women’s sports franchise valued at $1 billion. 🏀📈
Jess first joined the podcast in 2023 while helping build Angel City FC. Now, she’s back to talk about how she took lessons from building one groundbreaking women’s sports franchise and applied them to another.
In just two seasons, the Valkyries have sold out every home game, surpassed 12,000 season ticket holders, reached the playoffs twice, and become the first women’s sports franchise valued at $1 billion.
In this episode, hear about:
- 🏀 How the Valkyries built a distinct brand and passionate fan community from the ground up
- 📈 Why driving revenue and building fandom have been the organization’s two biggest priorities from day one
- 💰 What has to happen behind the scenes to build a women’s sports business worthy of a $1 billion valuation
As Jess explains, the business case for investing in women’s sports can be summarized in just two words: “It works.
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