Ep. 21 | After 40 Years in Insurance, John Peterson Reveals the Mistakes That Could Cost You Thousands
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Ep. 21 | After 40 Years in Insurance, John Peterson Reveals the Mistakes That Could Cost You Thousands
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What does it take to stay in business for over 40 years in a constantly changing industry?
On this episode of Local Legends Podcast, we sit down with John Peterson of DFI Insurance, a seasoned insurance professional with decades of experience helping families, businesses, and nonprofits protect what matters most.
John shares how he fell into the insurance industry, the biggest mistakes homeowners and business owners make with coverage, why relationships still matter in a digital world, and how staying educated, listening well, and treating people like family has shaped his career.
From insurance wisdom to chamber connections, faith, family, fitness, and even hiking California’s highest peaks, this episode gives you a real look at the person behind the policies.
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