Ep. #208 How Google Is Investing in the Future of Women’s Sports, ft. Kate Johnson
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Ep. #208 How Google Is Investing in the Future of Women’s Sports, ft. Kate Johnson
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In episode 208 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Kate Johnson, Google’s Global Marketing Director of Sports, Entertainment & Content Partnerships.
Kate has played a major role in building Google’s investment in women’s sports – from partnerships with the WNBA and NWSL to collaborating with product teams to improve how women’s sports are surfaced in Google Search and investing in more storytelling around women athletes.
In this episode, hear about:
- 🔎 How Google helped make Search more inclusive of women’s sports – and why discoverability matters for growing fandom
- 📈 Why Google sees stronger engagement with its products when the company shows up authentically in women’s sports
- 🤝 How brands can move beyond traditional sponsorships to identify the unique problems they can help solve in women’s sports
As Kate puts it, the business case comes down to “the loyalty and the authenticity factor,” and Google sees a deeper connection with its products when it authentically invests in women’s sports.
More from GOALS
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- Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
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