Ep. #206 Inside the Tucker Center's Mission to Transform Women's Sports, ft. Dr. Nicole M. LaVoi
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In episode 206 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Dr. Nicole M. LaVoi, Director of the Tucker Center for Research on Girls & Women in Sport at the University of Minnesota.
For more than three decades, Dr. LaVoi has studied the systems shaping women's sports – from coaching and leadership to media representation and gender equity.
Her research has influenced executives, athletic directors, media organizations, policymakers, and countless leaders across the sports industry.
In this episode, hear about:
- 📊 Why research is one of the most powerful investments we can make in women's sports
- 👩🏫 Why women still coach fewer women's teams today than they did before Title IX
- 📺 What decades of research reveal about how women athletes are covered – and why that matters for the future of the industry
As Dr. LaVoi explains, investing in women isn't just the right thing to do – it's one of the smartest business decisions organizations can make.
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