Ep 2: Growing a Law Firm Through Relationships, Referrals, and the Right Partners
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Ep 2: Growing a Law Firm Through Relationships, Referrals, and the Right Partners
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A strong professional relationship can lead to more than a new client. It might also open the door to the right attorney joining your firm.
Jonathan S. Goodgold, managing member of Goodgold West Maitlin & Klein LLC, shares how his firm develops referral relationships, builds around distinct attorney practice areas, and looks for partners who fit its operating model.
In this conversation:
- Networking and speaking opportunities that lead to new referrals
- How practice niches make attorneys easier to refer
- Different ways partners can develop their own business
- The COO's role in supporting Jonathan's legal work and rainmaking
- What makes a prospective partner a fit for the firm
About the guest:
Jonathan S. Goodgold, Esq. is the Co-Managing Member of Goodgold West Diaz & Klein LLC, where he leads the firm’s collections practice while advising businesses on employment law, contracts, and litigation. With decades of experience as both a practicing attorney and law firm leader, Jonathan brings a firsthand understanding of the challenges of running a successful firm while helping clients protect their bottom line.
A trusted resource for business owners and fellow attorneys, he has also contributed to the New Jersey Law Journal and frequently speaks on legal and business matters for organizations including the National Business Institute and Lawline.
Guest links:
LinkedIn: https://www.linkedin.com/in/jonathangoodgold/
Firm website: https://gwd-law.com/
About The Managing Partners' Table
The Managing Partners' Table is where firm leaders talk growth, leadership, and the business of law. Hosted by Amanda Sexton, founder of FocusWorks Marketing, who's spent more than a decade helping law firms grow.
About FocusWorks Marketing
FocusWorks Marketing helps law firms grow by bringing in more of their best clients through SEO, paid ads, and content.
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- (00:00) - Jonathan Goodgold’s Path to Managing Partner
- (08:43) - Finding Your Strengths and Learning to Network
- (12:25) - How a COO Frees Up the Managing Partner
- (15:42) - Lessons from Hiring, Expansion, and Profitability
- (18:33) - Automation and AI in Legal Practice
- (23:23) - Leading Without Micromanaging
- (26:05) - Building a Collaborative Firm Culture
- (28:15) - Growing the Firm with Solo and Experienced Attorneys
- (32:30) - Finding the Right Partners
- (35:52) - Breaking Through a Growth Plateau
- (38:34) - Bringing in Business Through Referrals and Relationships
- (43:28) - How Clear Practice Niches Drive Referrals
- (45:57) - Staying True to the Firm’s Core Principles