Ep 2 - Gaining Insights into Government Marketing
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Ep 2 - Gaining Insights into Government Marketing
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This year’s GAIN Conference promises to deliver unique insights and thought-provoking ideas on public sector marketing. One of the most interesting sessions we saw on this year’s agenda tackles the challenge of marketing new technologies to government buyers.
In their Beyond the Buzzwords session, government marketing experts, Brian Chidester, Head of Public Sector Marketing at Socure and host of the Government Huddle podcast, and Tom Suder, Founder and President of ATARC, take a closer look at what it takes to break through the hype-cycle chatter and demonstrate the value of emerging technologies to government and their crucial role in mission success.
We had the opportunity to talk with Brian and Tom to preview their session and talk a about how to effectively communicate the value of emerging technologies in language that fosters trust, builds relationships, and helps marketers achieve their organization’s goals.