In Episode 18 of Elevate with Vic and Juls, we sit down with Joey and Phil Commandeur, entrepreneurs who have built multiple businesses together by combining their unique strengths, embracing friction, and creating systems that scale.

What started as a pool compliance business evolved into a portfolio of businesses spanning compliance, marketing, advisory, and service-based industries. Along the way, they've learned the importance of clear roles, strong partnerships, effective branding, and building businesses that don't rely on the founder being involved in every decision.

In this episode we cover:

• How Joey and Phil built multiple businesses together
• The visionary vs integrator dynamic
• Why most business partnerships fail
• The importance of defining roles and responsibilities
• How branding influences trust and sales
• The psychology behind lead generation and marketing
• Building systems, SOPs and scalable operations
• Navigating business and marriage as a team
• The habits and routines that support long-term success
• Why there's "magic in the friction"

If you're building a business, looking for the right business partner, or wanting to create systems that allow your business to grow beyond you, this episode is packed with practical insights, lessons learned, and real conversations from founders who have built success by playing to their strengths.

Watch the full episode or listen on your favourite streaming platform and subscribe for more.

Joey & Phil Commandeur

Phil Commandeur

Instagram: https://www.instagram.com/philcommandeur?igsh=Y3VpcWgzYXFjNmcz

LinkedIn: https://www.linkedin.com/in/philcommandeur/

Joey Commandeur

Instagram: https://www.instagram.com/ladylexproductions/

LinkedIn: https://www.linkedin.com/in/joeycommandeur/

Meet your hosts:

Julia Truong

IG: @juliatruong.official

Website: juliatruong.com

Victor Tran

IG: @victortran.official

Website: victortran.com.au

Follow Elevate Podcast on Instagram for more founder stories, business insights and couple dynamics:

IG: @elevatepodcast_official

Listen: https://www.podbean.com/ep/pb-p9b26-1ab6b17