What really happens at the NRA Annual Meeting, and how is the firearm industry evolving its approach to mental health and suicide prevention?

In this special recap episode, Michael Sodini, J Hood, and Kevin Berry reflect on their experience at the 2026 NRA Annual Meeting, sharing what stood out from dozens of meetings with firearm manufacturers, media outlets, and industry leaders. They discuss how conversations about mental health have matured, why more companies are engaging with Walk the Talk America, and the barriers that still prevent some organizations from getting involved.

The discussion explores why supporting suicide prevention isn’t just about writing a check. From including mental health resources in product packaging to sharing educational content, donating auction items, collaborating on research, and simply amplifying lifesaving resources, the team explains how companies of every size can make a meaningful impact.

They also examine the unique role Walk the Talk America plays as a bridge between the firearm industry, healthcare, and mental health communities, and share a vision for bringing those worlds together through deeper collaboration, research partnerships, and future industry summits.

Whether you’re a firearm owner, industry professional, healthcare provider, researcher, or simply interested in finding practical, nonpartisan solutions to reduce suicide while respecting the reasons people choose to own firearms, this episode offers an inside look at where the conversation is headed—and why collaboration matters more than ever.

Topics Covered:

• Behind the scenes at the 2026 NRA Annual Meeting
• Why more firearm companies are engaging with mental health
• Common misconceptions that prevent organizations from getting involved
• Practical ways businesses can support suicide prevention
• The importance of partnerships between industry and healthcare
• Walk the Talk America’s long-term vision for collaboration and research
• Why changing culture takes consistency, trust, and patience

Learn more about Walk the Talk America at walkthetalkamerica.org.

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