Ep 162: Why Trying to Serve Everyone Could Be Killing Your Agency’s Growth | with Hal Smith of H Street Digital
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Ep 162: Why Trying to Serve Everyone Could Be Killing Your Agency’s Growth | with Hal Smith of H Street Digital
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Summary:
Most agencies think growth means adding more clients, more people, and more services. Then they hit a point where the founder becomes the bottleneck and suddenly the business that was supposed to create freedom becomes impossible to manage.
In this episode, I sit down with Hal Smith, founder of H Street Digital, to unpack what happens when an agency reaches that inflection point and what it takes to build something that can actually scale.
Takeaways:
- Why everything started falling apart at 12 people.
- How niching created a major customer acquisition advantage.
- Why less competitive markets can transform Meta ad economics.
- The operating system that replaced longer hours and more meetings.
- Why L10s became a game-changer for accountability.
- The sales mistake Hal made by over-focusing on delivery.
- How consistency can turn workshops into a predictable growth engine.
Check out Hal here at:
H Street Digital
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