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Why are some e-commerce brands growing while others struggle to keep up? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down one of the biggest differences they're seeing between successful and struggling DTC brands: consistent product launches. They discuss why new products, seasonal colors, collaborations, and product updates can drive both organic engagement and paid advertising performance. Using examples from Lola Blankets, Vans, and their own experience growing e-commerce brands, they explain how to make product development part of your marketing strategy, test new ideas without overcommitting inventory, and give customers a reason to keep coming back. If your brand feels stuck, the next growth opportunity might not be another ad campaign—it might be your next product launch.

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Timestamps:
00:00 — Stop Protecting Your Ideas
05:05 — Why Some Brands Outperform
07:13 — The Product Launch Advantage
09:16 — Product Development Is Marketing
13:30 — How Lola Blankets Stays Relevant
16:13 — Testing Products That Actually Sell
19:42 — Turn Product Launches Into Content
22:56 — Why You Need to Start Now