Ep. 158 How DTC Brands Should Prepare for Black Friday
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Ep. 158 How DTC Brands Should Prepare for Black Friday
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Black Friday can drive huge revenue—but that doesn’t always mean huge profit. In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down how ecommerce brands should approach October, Black Friday, and Cyber Monday without overcomplicating their strategy. They cover how to use cohort data to guide ad spend, why profit goals matter more than vanity revenue, how much discount customers actually expect, why simple offers usually win, and how urgency, inventory, email, SMS, and paid media should all work together. If you’re preparing your Black Friday strategy, this episode is a practical checklist for getting your offer, numbers, inventory, and marketing aligned before the rush.
Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!
Timestamps
00:00 — Black Friday Starts Early
03:00 — Don’t Fear October
06:48 — Build the Offer First
11:14 — Keep Your Sale Simple
14:48 — What Discount Actually Works
21:11 — The Two-Sale Strategy