『Ep. 152: Turning What’s Happening on Screen Into an Ad Signal with Abbey Ramsey of Anoki AI』のカバーアート

Ep. 152: Turning What’s Happening on Screen Into an Ad Signal with Abbey Ramsey of Anoki AI

Ep. 152: Turning What’s Happening on Screen Into an Ad Signal with Abbey Ramsey of Anoki AI

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10月19日まで。※適用条件あり
AdTechGod joined Abbey Ramsey, Chief Commercial Officer at Anoki AI, to explore the evolution of video advertising and how AI is reshaping CTV. Abbey shares lessons from her career at MTV, Tremor Video, and OpenAP, and explains how Anoki uses real-time video intelligence to understand what viewers are watching and turn those moments into actionable advertising opportunities. They also discuss contextual targeting, programmatic activation, live news and sports, and how AI is changing the way advertising leaders work. Takeaways AI is reshaping CTV and video advertising. Real-time context enables smarter ad targeting. AI creates new opportunities across news and sports. Programmatic makes AI insights easier to activate. AI is helping leaders work faster and smarter. Chapters00:00 Introduction00:58 Meet Abbey Ramsey02:49 Abbey’s Journey Into Ad Tech03:43 MTV and the Early Days of Streaming Video05:34 The Rise of Pre-Roll and Tremor Video07:17 ACR, Programmatic and the Evolution of TV09:14 Building Audience-Based Advertising at OpenAP10:16 What Anoki AI Does11:11 Bringing AI Intelligence to FAST and VOD12:10 Unlocking Advertising Opportunities in News13:25 Why Context Matters for Advertisers14:56 Real-Time Signals, Weather and News16:27 Turning AI Intelligence Into Programmatic Activation18:00 Where AI and CTV Are Heading Next18:27 The Future of AI in Sports Advertising19:39 Making AI Practical for the Advertising Industry21:17 Abbey’s AI-Powered Operating System23:30 Inside Anoki AI25:37 Why Relationships Still Matter in Ad Tech26:07 Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices
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