Ep. #149: The Business Side of Adoption Consulting: Pricing, Hiring & Building Trust
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Thirteen years ago, Rebecca called her own adoption consultant and asked if she wanted a business partner. "Call me back in about a year," she said. "I'm not quite ready." Ten minutes later, Rebecca called back: "Then I'm going to be your competitor. Will you help me?"
She had no clients, no marketing plan, and a notebook full of business ideas she'd never once acted on. What she had was a newly adopted son, eight people already asking how she'd done it so fast, and a stubborn feeling that nobody should walk this road alone.
This episode is a crossover from Behind the Scene with Teah — the business side of RG Adoption Consulting, out loud: what it actually took to build it, why every consultant on the team has to have lived the adoption process themselves, and the year Rebecca finally learned to charge what she's worth.
In this episode, Teah Interviews me about:
- Why Rebecca almost didn't start her own business — she called her own consultant first and asked to be a partner, and got told "not yet"
- What she actually had going for her at the start: no clients, no marketing plan, a notebook of ideas she'd never acted on — versus a son, eight referrals, and a refusal to let people do this alone
- How she built the business nights and weekends around a fundraising job she was miserable in, then let herself get laid off so unemployment could bridge the gap
- The pricing mistake she made for years, undercharging because she felt "not senior enough," and what changed after a coach told her to charge $10,000 for a package she was sure nobody would buy
- Why every consultant on her team has personally adopted or gone through the process themselves, and the one experience working with a non-adoptive consultant that convinced her this had to be a hard rule
- The scariest hire she ever made, why her first real employee was paid on commission, and what finally, after 13 years, made her feel like she had the right team in place
- Her advice to the version of herself just starting out
A reminder from RG Adoption Consulting
If you're seriously considering adoption, you don't have to figure this out alone. Rebecca and her team guide hopeful families through every step using their proven four-step roadmap. In 2025, 62% of their families brought their baby home within 12 months. Book a complimentary adoption strategy session at rgadoptionconsulting.com.