What does AI say about you when someone searches your name?

For high-level founders, executives and private equity professionals, the wrong answer can cause serious damage to their reputation and business.

In this episode, Matt Raad speaks with Champions student Joe, who has built a six-figure digital service business helping clients take control of their online narrative.

Joe combines AI, personal branding and psycholinguistics to help large language models understand exactly who his clients are and what they have achieved.

His minimum engagement is US$25,000, his average engagement is around US$80,000 and he has generated US$300,000 worth of work in just nine months.

Joe shares how he discovered this unmet market, found his first clients through his personal network and built the business while still working a day job.

He also explains why this has been the easiest service he has ever sold and why AI is creating an enormous money-making opportunity for people willing to learn, solve problems and do the work.

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