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Mike Allen catches up with James Hornak and Nathan Ward roughly a year after their first appearance on Confessions of a Shop Owner—and a lot has changed. Their shop now has three full-time technicians, has been running roughly 180 cars a month at around a $955 ARO, and is pacing toward approximately $1.5 million in its first full year. They explain the strategy behind their controversial $29 oil changes, what happened when their first $100K month convinced them they could change roles too quickly, why finding the right service advisor has been harder than expected and how coaching and involvement in the industry accelerated their growth. Mike also opens up about the management mistake that wrecked his own shop culture, they discuss building strong DVIs without trying to sell every discovered item immediately, and Nathan casually declares that the goal for next year is $3 million. Oh—and James and Nathan finally reveal that they were behind the mystery Mike Allen shirts that had him accusing half of ASTA Expo of conspiring against him.

Timestamps:
00:00 – Mike Discovers the Mystery Shirt
01:26 – Martini Bar at ASTA 😂
02:24 – Is the Mustang STILL Broken?
04:19 – One Year of Insane Shop Growth
06:01 – Hiring Three Technicians in Year One
09:24 – 180 Cars a Month & $955 ARO
10:42 – The $29 Oil Change Strategy
12:25 – Pacing $1.5 Million in Year One
16:50 – Mike’s Shop Culture Fell Apart
18:59 – $100K Month → $60K Month
20:38 – Mike’s Best Service Advisor Was a Bartender
21:48 – Why Coaching Changed Everything
23:44 – Should They Buy a $2.5M Shop?
27:54 – Paying Off Debt & Building the “F You Fund”
28:30 – WHO MADE THE MIKE SHIRTS?! 😂
38:04 – Profitable Enough to Spend Money on a Joke
53:28 – The Free Diag Debate Returns
55:59 – $5,300 in Discovered Work
58:58 – The $3 Million Goal
1:03:03 – From Startup to $1.5M Through Community & Coaching