After weeks of online debate, posts going viral, and more than a few heated comment sections, Danny and Jason decided to do something different. Instead of talking about content creators, they invited two of them into the studio.

Lauren from Social Brides Club was the first wedding content creator in the UK, four years ago, and has built one of the most recognisable businesses in the space. Erin from Your Day Unplugged followed a similar path, turning a natural talent for iPhone content into a full-time career. Both are based in Scotland and both have plenty to say.

This week they get into how content creation even became a thing, what it actually is when you strip away the buzzwords, and why the phrase behind the scenes has probably done more damage to the industry than any angry comment ever could. Lauren makes the case for why the iPhone is the right medium for the service she offers and why she has zero interest in ever becoming a videographer. Erin explains why the two services, done properly, are not in competition at all.

Danny and Jason push back where they need to, and agree where they genuinely agree, which turns out to be more often than you might expect.

There are real moments of clarity in this one about where the confusion between the two services actually comes from, why some couples genuinely do choose one over the other, and what both sides could do a better job of communicating to the couples that are still trying to figure it all out.

Part two lands next week and that one gets considerably more real.

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Danny Rizzo
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Jase Hunter
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