Brixton Albert joins the show to share the story behind building Performance Golf into a leading online golf training platform. The conversation explores entrepreneurship, habits, time optimization, and how technology is shaping the future of golf improvement.

Jeff Pelizzaro and Justin Bryant sit down with Brixton Albert, founder of Performance Golf, to discuss his journey from Division I college golfer to entrepreneur. Brixton explains how his background in digital marketing helped him scale Performance Golf, the challenges of building a business from scratch, and why helping golfers “love their game” is central to everything they do. The episode also dives into AI in golf instruction, personal health routines, time management, and the life lessons Brixton learned through golf.

In This Episode

1. Brixton’s background as a junior and Division I golfer
2. The early days of building Performance Golf
3. Lessons learned from entrepreneurship and failure
4. Why most golfers struggle with practice and improvement
5. The role of AI in modern golf instruction
6. Designing products for the everyday golfer
7. Time management, health habits, and performance
8. How golf lessons translate into business and life

Guest Bio

Brixton Albert is the founder and CEO of Performance Golf, a leading online golf training and game-improvement company. With a background in Division I golf and digital marketing, Brixton has built Performance Golf into a platform used by golfers worldwide, combining coaching, technology, and innovation to help players improve and enjoy the game.

Instagram

@brixton_pg

@performancegolfzone

@18strongjeff

@18STRONG

@JustinBryant

@theGoodBogey

Links

https://www.performancegolf.com

https://18strong.com

https://1stphorm.com/18strong

Golf Don’t Lie™️ is part of the 18STRONG® network, focused on helping golfers play better, move better, and live healthier lives. New episodes are released bi-monthly, featuring conversations with people who live at the intersection of golf, fitness, and life.