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Mike Allen sits down with Stacia Aeschbach of Aeschbach Automotive and the Driven for More podcast to talk about leadership, growing a repair shop, raising five kids, women in automotive, and how her shop turned social media into a massive part of its brand. Stacia breaks down how Aeschbach Automotive grew an audience of tens of thousands of followers, generated nearly 100 million Meta views in a year, and started hearing from customers who discovered the shop through TikTok and other social platforms. They talk about why generic stock photos and boring repair content don’t work, how controversial content drives engagement, what shops should actually post, and why becoming more human may matter even more as AI-generated content becomes everywhere. Mike also realizes that an auto repair shop is basically a reality show full of misfit toys—which might actually be the best marketing opportunity in the industry.

Timestamps:
00:00 – How Social Media Keeps Your Shop Top of Mind
00:56 – Meet Stacia Aeschbach
03:15 – Leadership & Your “Emotional Wake”
07:39 – How Aeschbach Automotive Got Started
09:11 – From Tinder to a $3 Million Repair Shop
12:24 – Five Kids, Shop Ownership & No Excuses
14:48 – Women in the Automotive Industry
19:43 – Building a Massive Shop Social Media Following
23:18 – Nearly 100 Million Social Media Views
24:13 – Making Money From Shop Content
26:40 – How Often Should a Repair Shop Post?
31:38 – Does Social Media Actually Bring in Customers?
34:21 – Why Your Shop’s Social Media May Be Hurting Trust
36:52 – Controversy, Engagement Bait & Going Viral
39:15 – How Shops Can Start Creating Content
41:22 – Humanizing the People Behind Your Business
42:51 – Why AI Makes Being Human More Valuable
44:56 – Which Automotive Podcast Is the Worst? 😂