Ep. 115 - Supply Chain Marketing & PR with Will Haraway
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Ep. 115 - Supply Chain Marketing & PR with Will Haraway
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In this episode, Will Haraway shares his extensive journey through supply chain, marketing, and PR, highlighting how organic relationships and diverse experiences have shaped his success. Discover insights on media evolution, PR strategies, and the importance of staying curious in a rapidly changing industry.
Chapters
00:00 Introduction and Will’s background in sports and journalism
01:20 Will’s entry into supply chain and early career experiences
04:06 Will’s upbringing and musical family roots
08:10 Early aspirations to be a sportscaster and shift to media production
14:12 First major role at Manhattan Associates and understanding supply chain systems
19:08 Transition to cloud technology and new opportunities in supply chain
21:52 Forming LeadCoverage with Kara and organic growth
28:16 The role of media evolution and social media in B2B marketing
34:28 The importance of niche expertise and media relations
37:34 Final words of wisdom and staying curious
Surgere is the official partner of The Supply Chaney Podcast for 2026. Surgere’s singular focus is building AI-powered, frictionless supply chains that result in real time, end-to-end visibility with 99.9% accuracy for partners and customers.