Welcome to the very first episode of Aisle Be Damned, hosted by Jason and Shana Wallenstein!

For our debut episode, Jason and Shana sit down with Josh Friedlander, a 16-year-old entrepreneur from Solon, Ohio, who has turned a passion for cooking and canning into a growing jam business carried in nearly 100 stores.

Josh shares how a hobby that started during COVID turned into a profitable food brand, from selling at farmers markets to personally pitching grocery buyers, building a team, and navigating the challenges of running a business while still in high school.

But Josh's story goes far beyond jam. He opens up about learning to navigate entrepreneurship with a stutter, pushing through uncomfortable situations, managing school alongside a rapidly growing company, and refusing to let what makes him different stand in the way of his dreams.

Jason and Shana also dig into the realities of scaling a food business, landing a 2,500-gift-box order, working with retailers, building a demo team, and figuring out what comes next.

It's an inspiring, funny, and surprisingly delicious conversation about entrepreneurship, perseverance, family, and what happens when you start thinking like a CEO before you've even graduated high school.

Welcome to Aisle Be Damned — we're just getting started.