You're already getting in front of potential customers. The question is: are you actually capturing them?

In the previous episode of Wellness Means Business, Casey Conrad explained why fitness and wellness businesses need to stop renting their audiences and start building a list they own.

Now we're getting practical.

Casey is joined by Lisa Dimond, founder of Vibrant CEO, to break down the tools and tactics fitness and wellness entrepreneurs can use to turn attention into leads—and leads into relationships they can continue nurturing.

Lisa's simple framework is:

Speak to the right audience. Capture the lead. Nurture them until they book.

This episode focuses on that critical middle step: capture.

You'll learn:

• What a CRM actually is—and why even a small wellness business needs one
• The difference between an email broadcast tool and a true capture-and-nurture system
• Why sending prospects to your homepage can cost you leads
• How landing pages create a clearer path to action
• Why fewer form fields can improve lead capture
• How to match your offer to the prospect's level of interest
• Ways to use QR codes to turn real-world interactions into leads
• How quizzes can capture and segment prospects at the same time
• Why tagging makes your database far more valuable
• Why speed matters when responding to a new lead
• How a valuable newsletter helps nurture the relationship over time

Most importantly, you'll learn the question Lisa recommends asking before spending another dollar or hour on marketing:

“What is the capture mechanism?”

Lisa also challenges listeners to choose one marketing activity they're already doing and add one capture mechanism to it this week. Don't rebuild everything. Start with one net.

Free Resource

Take Lisa's free Capture Score, a four-question scorecard designed to help identify where prospects may be slipping through your marketing process. It also includes her Capture Kit with the eight tactics discussed in this episode.

CaptureScore.com