Matt Remuzzi is the founder of CapForge, the San Diego accounting and bookkeeping practice he started in 2000 out of a layoff and now runs with a team of about eighty serving clients across the United States. He got there the long way: a psychology degree, years managing restaurants and being sent into underperforming stores to turn them around, an MBA on the entrepreneurship track at San Diego State, then twelve years of business plan consulting, DIY financial-projection software, lead generation, a restaurant of his own and a stint business brokering before he settled on accounting in 2012. He is the author of QuickBooks Bookkeeping: The 10 Most Common Mistakes Everyone Makes and How to Fix Them and Amazon Seller Bookkeeping, and a long-standing QuickBooks Pro Advisor.In this Founder Talk conversation with Caleb Pedosiuk, Matt makes the case that there is no right time to start a business and that a downturn does not wash out good companies, it washes out the ones that were coasting. He explains why he walked away from paying consulting work he could not stand behind, and how building software instead turned the problem into a product. He traces the management lessons from restaurant turnarounds, where the failure always started at the top and he had no money to fix it with, into the rule he still runs CapForge by: build the kind of business you would be willing to work at. He describes leaving the venture-backed bubble for the 99% of the market that never raises capital, and does the arithmetic on why the lifestyle business he was taught to look down on was the better bet. And asked the show's standing question, what he needs most to grow, he names absorbing AI into a workflow that is still largely manual, and the fact that the target keeps moving every two weeks.Matt is exactly the kind of founder, innovator, and problem solver this series exists to put a light on. He spent twelve years learning which profitable work he could actually stand behind, and then spent fourteen doing only that. Authority is earned by building things worth talking about, and an honest account of that work is what makes a brand understood, trusted, and findable by the systems people now ask for answers.Learn more about CapForge: https://capforge.comMatt Remuzzi on LinkedIn: https://www.linkedin.com/in/capforge/What We Need to Grow is Caleb Pedosiuk's founder conversation series from 79 Development, on growth, judgment, and the thinking behind building great companies. It exists to shine a light on the founders, innovators, problem solvers, and pioneers building things that matter.Listen on Spotify: https://open.spotify.com/show/5O6IiwVl4tHyhegQafVZLaPodcast sponsored by 79 Development Inc | 79dev.com#SmallBusinessAccounting #Bookkeeping #Entrepreneurship #BusinessTurnaround #CompanyCulture #SmallBusiness #founders #podcast