Crissy Connor, a visibility strategist and business coach joins the podcast to discuss the importance of visibility for entrepreneurs. Crissy shares her three key principles of visibility: seeing yourself first, taking actions to be seen, and ensuring your audience feels seen. She emphasizes being intentional with content, serving and supporting your audience, and using techniques to make your audience feel understood. Crissy also touches on the importance of authenticity, using AI as a supportive tool, and establishing a CEO state for better productivity. Tune in for valuable insights on how to enhance your social media presence and build genuine connections with your audience. Don't miss Crissy's tips on leveraging video content, managing algorithms, and creating a credible, lasting impact.

00:00 Introduction to Visibility

01:06 Common Mistakes in Visibility

02:51 The Three Pillars of Visibility

04:51 Understanding Audience Engagement

06:58 The Role of Algorithms in Visibility

12:51 Authenticity and Imperfection in Content

14:30 Leveraging AI for Content Creation

16:01 Building Trust in a Digital World

19:45 The Power of Overdelivering

23:58 Balancing Social Media and Business

31:39 The Role of AI in Business

36:50 Final Thoughts on CEO State

Andrew Poles, an executive coach with over 20 years of experience, discusses the critical balance between success and fulfillment, the importance of structure to manage entrepreneurial demands, and the vital role of leadership. Dive into thought-provoking insights on transforming identity, enhancing communication, and maintaining integrity in business. Ideal for entrepreneurs seeking practical guidance on scaling their businesses without compromising their well-being.

Why Great Products Need More Than Just Themselves: Strategies for Entrepreneurial Success

Joe Candido, co-founder of the Executive Crash Course and founder of Fifth Element Associates, describes the crucial elements needed for entrepreneurial success beyond just having a great product. Joe emphasizes the importance of having a well-thought-out strategy, a go-to-market plan, and effective outbound selling techniques. The discussion also delves into the concept of the 'fifth element' in business growth, practical coaching methods for sales teams, and navigating the complexities of scaling a business up while maintaining core values. If you're an entrepreneur looking to unlock the secrets to sustained growth and effective leadership, this episode is a must-watch!

00:00 The Myth of 'Build It and They Will Come'

00:29 Introduction to the Entrepreneurs United Podcast

00:44 What is the Fifth Element?

01:18 Components of the Fifth Element

02:24 Challenges Entrepreneurs Face

03:16 The Importance of a Go-to-Market Plan

04:03 Understanding Your Market and Value Proposition

05:34 Case Study: Starbucks Experience

06:54 Live Case Example: Growing a Construction Company

08:30 Navigating Growth and Scaling Challenges

11:15 Aligning with the Right Customers

13:50 Balancing Customer Requests and Core Competencies

16:04 Customer Collaboration and Trust

17:42 The Imperfection of Life and Projects

17:56 Introduction to Leadership Selling

18:04 Target Audience and Purpose of the Book

19:14 Sales Management Challenges and Solutions

20:28 The Importance of Coaching in Sales

24:08 B2B vs. B2C Sales Strategies

25:17 Actionable Advice for Entrepreneurs

25:50 Conclusion and Final Thoughts

26:15 Post-Interview Discussion: Leveraging Technology in Sales

28:06 The Importance of Customer Feedback

29:07 Time Management and Prioritization for Entrepreneurs

36:34 Final Reflections and Future Topics

In this episode, we explore a message for entrepreneurs who have reached a level of mastery and stability in their business. At the 3 to 5-year mark, many entrepreneurs may feel the itch for a new challenge. Learn why it's important to avoid self-sabotage by not creating unnecessary chaos and discover how you can apply your business skills to causes that resonate deeply with you. Finding fulfillment can go beyond just growing another business—consider contributing to something that aligns with your values and passions.

00:00 Introduction: Finding Your Cause

13:48 Mastering Your Business

14:02 Avoiding Self-Sabotage

14:11 Applying Business Skills to a Cause

Join us in Winston-Salem @ the 2025 EUEE

Jenn Lever, President of Baxter Brewing Co., shares how she’s leading one of Maine’s top craft breweries with heart, grit, and bold innovation. From a major brand overhaul to launching Delta-9 beverages and navigating the Lewiston shooting crisis, Jenn opens up about what it really takes to grow a purpose-driven business in a rapidly shifting industry. She breaks down what most people don’t know about beer, why women are the future of craft, and how real leadership means embracing mistakes and trusting your team. If you’re into entrepreneurship, modern leadership, or just really good beer—this one’s for you.

00:00 Introduction and Resilience

00:44 Meet Jenn Lever: President of Baxter Brewing Company

01:14 The Rebranding Journey of Baxter Brewing

05:25 Craft Beer Passion and Challenges

14:57 Crisis Management: Lewiston-Auburn Shooting

21:50 Future Strategies and Market Insights

31:09 Closing Thoughts and Reflections

32:21 Hosts' Takeaways and Final Thoughts

🎙️ Reclaim Your Edge: Health Strategies for Purpose-Driven Leaders
Health expert Justin Roethlingshoefer joins us to share how entrepreneurs can regain energy, clarity, and longevity by understanding the language of the body. From HRV to glucose to mindset, this episode is a masterclass in proactive, personalized health. High performance today. Longevity tomorrow.

⏱ Highlights: Burnout red flags, health KPIs, fasting insights, & Justin’s powerful near-death turning point.

Five-time bestselling author and business growth expert Ursula Mentjes shares her insights on how to create and shift beliefs using Neurolinguistic Programming (NLP) to achieve quantum revenue growth. Learn about common limiting beliefs entrepreneurs face, like the fear of being a pushy salesperson, and practical hacks to overcome them. Explore the importance of clarity in goal-setting, and discover how AI innovation can drive business success. Don't miss Ursula's transformative strategies for scaling your business while working less!

00:00 Introduction to Creating New Beliefs

00:49 Meet Ursula Mentjes: Business Coach and Strategist

01:13 Understanding Neurolinguistic Programming (NLP)

02:13 Common Limiting Beliefs in Entrepreneurs

02:36 Case Study: Overcoming Sales Resistance

04:08 The Process of Shifting Beliefs with NLP

07:05 The Power of 'I Am' Statements

08:17 Identifying and Overcoming Limiting Beliefs

09:35 Setting and Achieving One Great Goal

13:15 Personal Insights and Methodologies

17:57 Addressing Limiting Beliefs

18:02 Exploring Imposter Syndrome

18:29 Overcoming Imposter Syndrome

19:16 Personal Experiences with Imposter Syndrome

26:21 The Role of Childhood in Limiting Beliefs

28:21 Excitement About AI

30:56 Concluding Thoughts and Reflections

Connect with Ursula

John St. Pierre and Rich Hoffmann dive deep into key takeaways from their private coaching sessions. Rich kicks off the conversation by sharing a conflict resolution technique that helps de-escalate tension and improve communication within teams. They also explore the importance of understanding who the decision-maker in a business hierarchy and the value of quarterly offsite meetings for building a stronger organizational culture. John shares insights into optimizing financial efficiency by scrutinizing expenses and adopting zero-based budgeting. The episode also highlights the often-overlooked importance of recognizing and appreciating employees’ spouses, along with the transformative role of AI in streamlining business operations. 00:00 Introduction to the Entrepreneurs United Podcast00:28 Conflict Resolution Techniques03:29 Decision-Making in Leadership07:06 Building Effective Communication in Teams10:08 Balancing Compassion and Accountability17:40 Cash Efficiency Strategies for Entrepreneurs21:47 The Importance of Recognizing Employee Spouses27:30 Leveraging AI for Business Efficiency30:22 Conclusion and Upcoming Events