Every entrepreneur wants more customers. Few are willing to do what it really takes to earn their trust. In this episode, marketing and sales expert Marcus Sheridan joins John and Rich to share the communication playbook that helped him turn a struggling pool company into a multi-million dollar brand.

Marcus reveals the "Big Five" questions every buyer is thinking about but most businesses avoid: cost, problems, comparisons, reviews, and best-of lists. He explains why answering these questions honestly is the fastest way to build authority and close more deals.

You will also learn Marcus’s storytelling framework, his question-only sales technique, and a powerful tool for handling objections called the pushback pivot. Whether you are leading a team, creating content, or closing deals, these strategies will help you connect faster, sell more effectively, and stand out in your market.

This episode is not about gimmicks. It is about mastering communication that builds trust and drives long-term growth.

Listen now and get practical tools you can start using today.

Entrepreneurs, are you living in a fishbowl without even knowing it? In this episode of the Entrepreneurs United Podcast, Tim Regan, author of Shatter Your Fishbowl, and his daughter Madeline share powerful lessons on breaking free from scarcity, embracing risk, and living the Two Comma Life.

Tim opens up about the fears that once held him back, how he shattered his own fishbowls, and why abundance always trumps scarcity. Madeline offers her perspective as the next generation, showing how one person’s breakthrough can inspire an entire family to dream bigger.

If you are ready to step outside your limits and build a business and life filled with freedom, generosity, and abundance, this father–daughter conversation will show you the way.

Why is the Dead Sea dead? Because nothing flows in, and nothing flows out. In this episode, John St. Pierre and Rich Hoffmann use this powerful metaphor to explore why relationships, both personal and professional, stagnate without movement.

They dig into the tough questions every entrepreneur should ask: Who is adding value to your circle, and who is quietly draining it? How do you know when it is time to bring in fresh perspectives or let someone go? And what happens to your business when you hold onto the wrong people for too long?

From the importance of pre-judging where to invest your time, to why inviting someone new to coffee could change your future, John and Rich share candid stories and actionable insights you can apply immediately.

If you have ever felt stuck with your team, your network, or your relationships, this conversation will challenge you to rethink how you manage your inner circle and your business growth.

00:00 Introduction: Vetting People in Our Lives

00:39 Personal Relationships: The Dead Sea Analogy

02:23 Judgment and Prejudice in Relationships

05:28 Building New Relationships: Challenges and Reflections

15:34 Business Relationships: The Importance of New Blood

21:57 Conclusion: Networking and Personal Growth

🎧 Listen now to learn how to keep the water flowing, avoid stagnation, and build the kind of network that fuels success.

In this episode of the Entrepreneurs United Podcast, hosts John St. Pierre and Rich Hoffmann sit down with Lee Benson, a seasoned entrepreneur with multiple high-value company exits. Lee dives into the concept of acting like the CEO of your own role and introduces his 'Mind Management System,' a groundbreaking approach to aligning every team member toward value creation.

Lee shares:

• Why execution is more important than strategy
  

• How to define your most important number across teams
  

• The leadership traits that matter most for scaling
  

• How to build a culture of productive engagement
  

• What readiness for growth really means
  

Whether you're scaling up or recalibrating your business, this episode provides invaluable insights into creating lasting value for your organization, your employees, and your customers.

Tune in to discover how to elevate your company’s value and foster a culture where everyone contributes like an owner.

Timestamps 00:00 The CEO Mindset: Owning Your Role 00:27 Introduction to Lee Benson and Execute to Win 01:05 The Importance of Execution in Business 01:42 Diving into 'Your Most Important Number' 02:22 Creating Value Holistically 03:35 The Mind Management System 05:02 The Role of Leadership in Value Creation 07:00 Designing Roles for Productive Engagement 09:09 Setting Up a Business for Success 21:21 The Value Creation Flow Structure 25:28 Traits of Effective Leadership 26:52 Readiness for Growth 28:47 Engaging Employees in Value Creation 39:06 Final Thoughts and Resources 42:22 Driving Productive Engagement and Value Creation 43:04 The Mind Management System: A 50-Year Success Story 44:27 Creating Value Across Different Business Functions 45:56 The Importance of Productive Engagement 48:27 Setting Up a New Company for Success 49:26 The Role of Management Operating Systems 51:20 Aligning Teams to Create Value 01:01:52 Leadership Traits and Readiness for Growth 01:17:04 The Fair Exchange of Value in Employment

Connect with Lee Benson Website: https://www.etw.com/leadership-value-lab LinkedIn: https://www.linkedin.com/company/execute-to-win

#Entrepreneurship #Leadership #BusinessGrowth #Execution #ValueCreation #StartupStrategy

EP 263: Where SMBs Should Really Start with AI w/ Dan Goodstein

AI is changing everything—but where should small and medium-sized businesses begin?

In this episode, Dan Goodstein (President of IRPA AI and founder of TheBusinessTherapist.org) joins us to break down how entrepreneurs can leverage AI for real results. From automating sales and marketing to optimizing operations and productivity, Dan shares what’s working now and where to focus your energy.

You’ll learn:

• Why AI is a massive opportunity for SMBs

• The best place to start (hint: it’s not operations)

• How to avoid “shiny object syndrome” with AI tools

• The 7 business blind spots most entrepreneurs miss

Whether you’re feeling overwhelmed or ready to lead with AI, this episode is packed with practical advice to help you scale smarter.

🎧 Tune in and learn how to future-proof your business.

Connect with Dan: https://www.linkedin.com/in/danielgoodstein/

Website: https://dangoodstein.com/businesstherapist/

Mastering Sales & Scaling Revenue with James Donovan

What do door-to-door sales in Australia and high-ticket deals for CPAs have in common? James Donovan.

In this episode, James shares how he went from knocking on doors to building a company that delivers high-margin clients to fractional CFOs and accountants. We dive into his approach to lead generation, sales process optimization, and how he handles objections like "the leads are bad" by owning the entire sales funnel—from click to close.

You'll learn:

• Why persistence beats talent in sales

• How to qualify clients before they qualify you

• The power of niching down and systematizing growth

• Why James is planning to buy an accounting firm (despite hating accounting in school)
  

Whether you're scaling a service business, running B2B sales, or just looking to sharpen your revenue strategy, this episode is full of actionable gems.

🎧 Tune in and take notes https://entrepreneursunited.us/links/.

#EntrepreneursUnited #B2BSales #FractionalCFO #SalesStrategy #LeadGeneration #RevenueGrowth

How do you build wealth that lasts beyond you?

In this episode of the Entrepreneurs United Podcast, hedge fund veteran and North Carolina winery owner Jay Raffaldini joins John St. Pierre and Rich Hoffmann to share powerful lessons on entrepreneurship, adaptability, and multigenerational wealth.

Jay unpacks why most family wealth disappears by the third generation, how to structure businesses so they cannot be sold off too easily, and what it really takes to preserve both money and legacy. From Wall Street trading floors to vineyards, he reveals strategies for risk management, perseverance, and teaching future generations the value of ownership and work.

Whether you are scaling your business, thinking about your family’s future, or simply looking for entrepreneurial wisdom from someone who has lived it, this episode is full of insights you can put into action today.

This week, we’re joined by Jake “The Wizard” Tlapek, CGO of Finch and no-fluff marketing strategist helping entrepreneurs turn confusion into clarity and clarity into growth.

In this high-impact conversation, Jake breaks down:

• Why 99% of businesses are ignoring the biggest free marketing opportunity

• The "One Strategy, One Offer, One Channel, One Year" framework

• How to fire yourself from day-to-day tasks and scale with focus

• The most common misstep even great founders make

• When (and why) to work with an agency vs. building in-house
  

Whether you're stuck in the weeds or scaling fast, Jake shares how to build systems that rank, convert, and grow without guessing your way through marketing.

🔥 Bonus: Hear how Jake mapped a 100-person org chart when his agency had just 2 people and used it to break through growth walls on the way to 50+ employees.

🧠 Key Takeaway: You don’t need more ideas. You need to simplify, stay consistent, and build with purpose.

📲 Follow Jake the Wizard:

Website: thewizard.marketing

Agency: finch.com

TikTok & IG: @thewizardmarketing

X (Twitter): @JakeTtheWizard

🎧 Like this episode? Follow Entrepreneurs United for more real talk with founders, operators, and builders turning vision into execution.