Most founders think they have a lead generation problem. What if the real problem starts after the sale closes?

Bradley Rausch is a client experience architect, strategic advisor, and founder of Level Up Influence, the go-to backend profit partner for founder-led coaching and group programs. Over six years, he has helped dozens of founders turn chaotic growth into durable, higher-margin revenue without sacrificing their values.

In this episode, Bradley walks John & Rich through his four-sale framework: enrollment, onboarding, advocacy, and ascension. He breaks down the four emotional states every client needs to feel in their first 72 hours, the exact math and timing behind referrals and testimonials, how to price and pitch an ascension offer, and how a custom GPT can deliver a client's first win before the onboarding call even happens.

What you'll walk away with:

The four-sale framework and why most businesses only optimize the first sale

The four emotional states - Momentum, Clarity, Safety & Identity, to build in a client's first 72 hours

Connect with Bradley Rausch

Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week.

https://entrepreneursunited.us/links

Are you managing AI adoption on your team, or is it managing you?

In this episode, hosts John St. Pierre and Rich Hoffmann tackle one of the biggest leadership challenges right now: helping employees embrace AI instead of fearing it. They dig into why change resistance almost always comes down to a perceived loss of privacy, trust, individuality, or job security, and why leaders need to name that directly instead of dancing around it.

Rich shares eight AI use guidelines he built with a coaching client, covering everything from opt in consent for recordings to being transparent about AI shaped outputs to rewriting things in your own voice. John and Rich also get into piloting small AI use cases for quick wins, capturing institutional knowledge into SOPs and competency models, hiring for AI embracing talent, and mentoring employees into higher level work.

What you'll walk away with: a clear framework for setting AI ground rules on your team, practical ways to pilot AI without overwhelming your people, how to turn tribal knowledge into documented systems before it walks out the door, what to look for when hiring for an AI forward culture, and why focus groups and open communication matter more than a top down mandate.

Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week.

https://entrepreneursunited.us/links

What if your best salesperson never took a day off?

On the Entrepreneurs United Podcast, hosts John St. Pierre and Rich Hoffmann talk with book strategist Jill Clair, co-founder of Erin Marie Books, about why a book is a 24/7 credibility asset and one of the most powerful sales tools an entrepreneur, expert, or business owner will ever create.

Jill explains how to rise above the crowded everyone has a book market by publishing professionally, aiming for bestseller status with a real launch strategy, and building in a dedicated URL and free bonus that turns readers into leads. She breaks down a 3 to 4 month process that uses AI for structure and content gathering while keeping the author's own voice through writing, interviews, and transcripts, often in a focused 120 page format. John and Rich then unpack the vulnerability of authorship, the relationship building power of storytelling, and the four reasons to write a book.

What you'll walk away with: why a book works as a credibility asset before you ever get on a call, walk on a stage, or get Googled, why AI-written books lose readers' trust fast and how to use AI the right way instead, why a dedicated URL or lead magnet inside your book is what actually turns readers into leads, what writing a book forces you to confront about your own vulnerability, and the four real reasons to write a book: purpose, value, legacy, and business card.

Connect with Jill Clair on LinkedIn

Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week.

https://entrepreneursunited.us/links/

What if your money problems were never about money?

Doug Lynam has had three careers: Marine, Benedictine monk, and financial advisor. That path led him to one insight most financial professionals never arrive at. Your Enneagram personality type has been driving your financial decisions since childhood. He calls these patterns Money Monsters, and every one of us has them.

In this episode, Doug walks John St. Pierre and Rich Hoffmann through the nine Enneagram types and their relationship to money, explains the four pillars of finance and where each type struggles most, and makes the case that building real financial strength is not selfish. When you align your money with your values, you stop surviving and start serving.

What you'll walk away with: an understanding of how your ego defense structures shape how you earn, save, invest, and give; the two Money Monsters for Type 2 helpers and Type 3 achievers; why paying yourself first is the antidote for the over-giving type; and what it means to use your wealth as a tool for love and service to the world.

Download Doug's free Enneagram personality test at douglynam.com

Connect with Doug Lynam on LinkedIn at https://www.linkedin.com/in/doug-lynam/

Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week.

https://entrepreneursunited.us/links

What would it look like if every leader in your business actually had clarity?

In this episode, John St. Pierre and Rich Hoffmann do something different: they build a clarity checklist live on air, with no script and no prep. What comes out of it is a set of principles any entrepreneur or leadership team can use immediately to pressure-test where clarity actually exists in their business and where it doesn't.

They cover the six principles of clarity: concise communication using a minimum number of words, consideration of both facts and feelings, written clarity that's accessible to everyone who needs it, a one-page or less standard, the right people in the room when clarity is being defined, and confirmation that everyone understands. They also get into why most quarterly goals fail before the quarter ends, why personal clarity through a 30-year life plan has to come before business clarity, and how AI can function as a real-time clarity coach.

You'll walk away knowing the difference between thinking you have clarity and actually having it, and with a framework to start testing that in your business today.

Listen here: https://entrepreneursunited.us/links/

Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week.

Do you actually know what your business is worth? Most entrepreneurs think they do.

Eric Coonrod is a 22-year investment banker and author of The Preparation Principle. He specializes in helping business owners get the maximum value from their exits. In this episode, he breaks down the pattern he sees most often: owners who go to market underprepared, find out their financials don't match their assumptions, and watch deals fall apart.

This episode walks through what it actually takes to prepare for a business sale -- starting with the most common mistake Eric sees, entrepreneurs who don't know their real EBITDA, all the way through the five-person professional team you need, the tax strategies that can save millions before a deal closes, and the question most founders never answer until they're already at the closing table: who are you after you sell?

What you'll walk away with: Why EBITDA mismatch is the number one exit killer and how to fix it before you go to market. The five professionals every entrepreneur needs at least two to three years before selling -- and why your existing attorney is almost certainly not on the list. The wealth management and tax strategies that can save you millions if you start early enough. How to structure earn-outs so buyers can't manipulate your payout. And the identity question most entrepreneurs avoid until it's too late.

Get The Preparation Principle by Eric Coonrod at ecoonrodco.com

Connect with Eric Coonrod on LinkedIn

Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week.

https://entrepreneursunited.us/links/

Are you actually holding people accountable, or are you just making them nervous?

In this milestone 300th episode of Entrepreneurs United, co-hosts John St. Pierre and Rich Hoffmann go deep on one of the most misunderstood leadership skills: accountability. Rich has been coaching leaders and entrepreneurs on this for years, and what he finds is consistent: most leaders have inherited a definition of accountability that quietly works against them.

In this episode, Rich and John break down the real two-step process for accountability that actually works: collecting a genuine commitment and following up on facts, not feelings.

What you'll walk away with: why accountability is a support system, not a punishment, and what that means in practice. The three-part commitment that closes every accountability gap: who, what, and when. Why letting people set their own deadlines makes commitment more likely to stick. How to tell if a pattern of missed commitments is a commitment problem or a competency problem. The TSP method (Truthful, Specific, Positive) for reinforcement that builds accountability into your culture.

Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week.

https://entrepreneursunited.us/links/

About Entrepreneurs United

Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week.