Most entrepreneurs are using AI to save time. But what if it's costing you your edge?

In this episode, we’re joined by Jim Edwards, the OG of copywriting and content strategy, to unpack one of the most overlooked dangers in modern business: the rise of "pretty good" AI content. Jim breaks down why relying on AI for sales copy, blogs, and social media is creating a flood of mediocrity and how to escape it.

He introduces two powerful acronyms:

• DATA: Default Answers to Anything (aka your AI-generated “meh” content)

• SOUL: Stories, Opinions, Unique perspectives, and Lessons learned (aka your secret weapon)

Whether you're a founder, marketer, coach, or creator, this episode will help you rethink how you use AI—not as a replacement, but as a multiplier of your authentic voice.

🚀 Ready to curate, not just create? Start with soul.

🔗 Watch & listen now: https://entrepreneursunited.us/links/

About Jim Edwards
Jim is a best-selling author, speaker, and founder of CopyandContent.ai, empowering entrepreneurs to write books, craft killer sales messages, and build authority through authentic content. He was one of the first to publish an ebook online (yes, that early) and has helped hundreds of thousands elevate their message since 1997.

📘 Explore his tools & training: https://copyandcontent.ai/
📚 Connect on LinkedIn: https://www.linkedin.com/in/thejimedwardsmethod/
📸 IG: @thejimedwards

Mark Zuckerberg says you should only hire someone if you'd be happy to work for them in an alternate universe. But John and Rich push back: could that mindset quietly lead to building a team of “lookalikes”? In this episode, they unpack the risks of hiring for comfort over complement, how values alignment trumps personality match, and why culture-fit hiring often misses the mark.

Whether you're scaling a team or making your next leadership hire, this episode will challenge the way you think about recruitment, trust, and what makes a team truly effective.

🎧 Send this one to any founder who's about to make a key hire - https://entrepreneursunited.us/links/

Are your marketing reports showing high ROAS and CTR, but your profits are flat? You are not alone.

In this episode of the Entrepreneurs United Podcast, John St. Pierre and Rich Hoffmann sit down with John Moran, co-founder of Solutions 8 and strategist behind over $150 million in ad spend.

John breaks down why traditional platform metrics—like likes, clicks, and conversions—are no longer reliable. Instead, he explains how to measure real marketing performance through your P&L, gross profit, and customer acquisition cost (CAC).

You will learn:

• How to calculate what you can really afford to spend to acquire a customer

• Why most agencies are optimizing the wrong things

• How to simplify your strategy using old-school business math

• What questions to ask your marketing team today

This episode is packed with real-world examples and powerful insights to help you scale smarter, not just spend more.

Tune in to transform how you measure growth and start making marketing decisions that actually move your business forward - https://entrepreneursunited.us/links/