Most founders think they have a lead generation problem. What if the real problem starts after the sale closes?

Bradley Rausch is a client experience architect, strategic advisor, and founder of Level Up Influence, the go-to backend profit partner for founder-led coaching and group programs. Over six years, he has helped dozens of founders turn chaotic growth into durable, higher-margin revenue without sacrificing their values.

In this episode, Bradley walks John & Rich through his four-sale framework: enrollment, onboarding, advocacy, and ascension. He breaks down the four emotional states every client needs to feel in their first 72 hours, the exact math and timing behind referrals and testimonials, how to price and pitch an ascension offer, and how a custom GPT can deliver a client's first win before the onboarding call even happens.

What you'll walk away with:

The four-sale framework and why most businesses only optimize the first sale

The four emotional states - Momentum, Clarity, Safety & Identity, to build in a client's first 72 hours

Connect with Bradley Rausch

Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week.

https://entrepreneursunited.us/links

Are you managing AI adoption on your team, or is it managing you?

In this episode, hosts John St. Pierre and Rich Hoffmann tackle one of the biggest leadership challenges right now: helping employees embrace AI instead of fearing it. They dig into why change resistance almost always comes down to a perceived loss of privacy, trust, individuality, or job security, and why leaders need to name that directly instead of dancing around it.

Rich shares eight AI use guidelines he built with a coaching client, covering everything from opt in consent for recordings to being transparent about AI shaped outputs to rewriting things in your own voice. John and Rich also get into piloting small AI use cases for quick wins, capturing institutional knowledge into SOPs and competency models, hiring for AI embracing talent, and mentoring employees into higher level work.

What you'll walk away with: a clear framework for setting AI ground rules on your team, practical ways to pilot AI without overwhelming your people, how to turn tribal knowledge into documented systems before it walks out the door, what to look for when hiring for an AI forward culture, and why focus groups and open communication matter more than a top down mandate.

Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week.

https://entrepreneursunited.us/links

What if your best salesperson never took a day off?

On the Entrepreneurs United Podcast, hosts John St. Pierre and Rich Hoffmann talk with book strategist Jill Clair, co-founder of Erin Marie Books, about why a book is a 24/7 credibility asset and one of the most powerful sales tools an entrepreneur, expert, or business owner will ever create.

Jill explains how to rise above the crowded everyone has a book market by publishing professionally, aiming for bestseller status with a real launch strategy, and building in a dedicated URL and free bonus that turns readers into leads. She breaks down a 3 to 4 month process that uses AI for structure and content gathering while keeping the author's own voice through writing, interviews, and transcripts, often in a focused 120 page format. John and Rich then unpack the vulnerability of authorship, the relationship building power of storytelling, and the four reasons to write a book.

What you'll walk away with: why a book works as a credibility asset before you ever get on a call, walk on a stage, or get Googled, why AI-written books lose readers' trust fast and how to use AI the right way instead, why a dedicated URL or lead magnet inside your book is what actually turns readers into leads, what writing a book forces you to confront about your own vulnerability, and the four real reasons to write a book: purpose, value, legacy, and business card.

Connect with Jill Clair on LinkedIn

Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week.

https://entrepreneursunited.us/links/