『Entrepreneur to Author』のカバーアート

Entrepreneur to Author

Entrepreneur to Author

著者： Scott A. MacMillan
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A clear, concise, and compelling mix of first-person narrative and expert guests that takes the listener on a journey of writing and publishing their expertise-based, nonfiction book. From content creation to story strategy. From building authority to growing a business. From Entrepreneur to Author.Copyright Scott A. MacMillan マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Eps 110: Lighting Fires at Scale: How Saul Brown Turned Two Decades of Leadership Teaching into a Book

    Eps 110: Lighting Fires at Scale: How Saul Brown Turned Two Decades of Leadership Teaching into a Book
    2026/09/01
    In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Saul Brown, Adjunct Associate Professor and Program Director of the Emerging Leader Program at AGSM, UNSW Business School, founder of Saul Brown Leadership, and author of Learning Leadership: The Science of Lighting Fires in Self and Others. Saul shares how his path through surf lifesaving, financial markets, startups, telcos, and leadership development shaped his views on motivation, trust, and helping technical experts become effective people leaders.

    Saul explains the central ideas in Learning Leadership, including the difference between being “the fire” and becoming the “ignition” that lights fires in others. He walks through his five-D framework: direction, do, dump, delegate, and develop, and explores why delegation is so difficult for experts whose identity is tied to technical work. He also reflects on turning 20 years of teaching into a book and offers advice for aspiring expert authors: capture what you already teach, and write for a specific person you want to help.

    SHOW LINKS
    Get the Book: amazon.com.au/Learning-Leadership-Science-Lighting-Others/dp/1998528952/

    AGSM Emerging Leader Program: unsw.edu.au/study/professional-development/course/emerging-leader-program

    GUEST BIO
    Saul Brown is the founder of Saul Brown Leadership and author of Learning Leadership: The Science of Lighting Fires in Self and Others. He is Adjunct Associate Professor and Program Director of the Emerging Leader Program at the Australian Graduate School of Management, UNSW Business School, where he has spent twenty years helping high performers make the leap to effective people leadership. He has worked with thousands of emerging and established leaders across engineering, finance, healthcare and government, and hosts the Leading to Learn podcast. He lives in Sydney, Australia.

    CONNECT WITH SAUL
    Website: saulbrown.com
    LinkedIn: linkedin.com/in/saul-brown-6b29364/
    Leading to Learn podcast:podcasts.apple.com/au/podcast/leading-to-learn/id1774646808


    CONNECT WITH SCOTT
    entrepreneurtoauthor.com
    grammarfactory.com

    LinkedIn (@scottmacmillan): linkedin.com/in/scottmacmillan
    Instagram (@scottamacmillan) instagram.com/scottamacmillan
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    28 分
  • E2A 109: Your Book's Main Character Isn't You — Marisa Solis and Elizabeth Dougherty on Writing for the Reader

    E2A 109: Your Book's Main Character Isn't You — Marisa Solis and Elizabeth Dougherty on Writing for the Reader
    2026/06/23
    In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with book coaches and developmental editors Marisa Solis and Elizabeth Dougherty, co-founders of Book Structure Pros and authors of The Complete Expert-to-Author Guide: Plan, Write, and Publish Your Non-Fiction Book. Drawing on 65+ years in publishing and work on over 600 nonfiction books, they explain why subject matter experts are an underused source of powerful prescriptive (advice-based) nonfiction, and why publishers care as much about an author’s platform as the quality of the manuscript. They emphasize that experts don’t need to be “writers” if they follow a clear process, and share how they themselves used the same 25-activity framework they teach to plan and write their own book.

    Central to their philosophy is the idea that in nonfiction the reader—not the author—is the main character. Everything from topic choice to structure and anecdotes should serve the reader’s needs and problems. Before writing a single word, they advise experts to: understand their target reader and market, define the specific problem their book solves, develop a solid outline, and start building an author platform—framed as “community” to make it less daunting, especially for introverts. They also reframe the book as a business tool and calling card that drives speaking, consulting, and impact, rather than the primary source of revenue, and leave listeners with one actionable mindset shift: stop writing “about something” and start writing for someone.

    SHOW LINKS

    Pre-order the book: The Complete Expert to Author Guide

    GUEST BIO

    Elizabeth Dougherty and Marisa Solis have been in publishing for a combined 65 years and have worked on more than 600 books. As coaches and editors, they're on a mission to help aspiring authors change the world one book at a time. They are the coauthors of The Complete Expert-to-Author Guide: Plan, Write, and Publish Your Nonfiction Book. Through their boutique editorial services company, Book Structure Pros, they guide subject-matter experts through authorship — offering book coaching, developmental editing, manuscript assessments, and book proposal development, along with customized workshops, webinars, and speaking events.

    CONNECT WITH MARISA & ELIZABETH

    Website: bookstructurepros.com
    LinkedIn (Marisa): linkedin.com/in/marisasolis
    LinkedIn (Elizabeth): linkedin.com/in/eldougherty
    Instagram: instagram.com/bookstructurepros

    CONNECT WITH SCOTT
    entrepreneurtoauthor.com
    grammarfactory.com

    LinkedIn (@scottmacmillan): linkedin.com/in/scottmacmillan
    Instagram (@scottamacmillan) instagram.com/scottamacmillan
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    28 分
  • E2A 108 Owning Mid-Market BI in the AI Era: How Feliks Golenko Turned His Book into a Category Asset

    E2A 108 Owning Mid-Market BI in the AI Era: How Feliks Golenko Turned His Book into a Category Asset
    2026/06/09
    In this episode of The Entrepreneur to Author Podcast, host Scott MacMillan speaks with Feliks Golenko, founder and CEO of MultiBase and author of Decide: An AI-Enabled Framework for Mid-Market Leaders to Turn Data into Profit.

    Feliks shares how three and a half decades and 1,500+ BI projects led to his six-step DECIDE framework (Discover, Engage, Clarify, Illustrate, Develop, Embed), why he focuses on mid-sized companies, and how working directly with entrepreneurs drives faster, more meaningful impact. He explains why most organizations skip straight to “Develop,” creating “perfect chaos” instead of clarity and profit.

    Feliks discusses how he distilled decades of experience into a focused, practical book while running a busy consultancy, why the hardest part was deciding what to leave out, and how his 64-year-old mother getting her driver’s license inspired him to finally write.

    SHOW LINKS

    Get the book: Amazon


    GUEST BIO Feliks Golenko is the founder and CEO of MultiBase, a Business Intelligence and Decision Intelligence consultancy that has helped hundreds of mid-sized European companies turn their data into better, faster decisions. Over more than three decades and 1,500+ BI projects, Feliks has worked at the intersection of business strategy, technology, and human decision-making. Through MultiBase he developed the DECIDE framework — Discover, Engage, Clarify, Illustrate, Develop, Embed — that helps CEOs and CFOs of mid-market companies move beyond dashboards to embedded, AI-enabled decision-making. He is the author of Decide: An AI-Enabled Framework for Mid-Market Leaders to Turn Data into Profit and lives and works in Germany.

    CONNECT WITH FELIKS

    Websites: feliksgolenko.com & multibase.de
    LinkedIn: linkedin.com/in/feliks-golenko

    CONNECT WITH SCOTT

    entrepreneurtoauthor.com
    grammarfactory.com

    LinkedIn (@scottmacmillan): linkedin.com/in/scottmacmillan
    Instagram (@scottamacmillan) instagram.com/scottamacmillan
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    24 分
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