Are you falling for LinkedIn growth promises that sound too good to be true? Spoiler alert: they probably are.

In this episode, we tackle a problem we see constantly on LinkedIn: unrealistic growth expectations being sold as simple strategies. We break down a viral post claiming someone grew to 70,000 followers in just 10 minutes a day, and we do the math to show you why the numbers don't add up.

We expose the red flags of fake engagement, automated growth tactics, and engagement pods that LinkedIn openly warns against. Then we shift to what actually works: the realistic expectations you should have for sustainable network growth and the intentional strategies that create real business results.

Key takeaways:

• The acceptance rate math that reveals realistic LinkedIn growth patterns

• Red flags that signal fake engagement and automated tactics

• What Scott's 13 years of consistent LinkedIn presence has actually produced

• Why quality connections matter more than vanity metrics

• The realistic time investment required for LinkedIn growth (hint: it's not 10 minutes)

• How to use LinkedIn intentionally for actual business relationships and revenue

Stop chasing unicorns and start building something real. The slow and steady approach creates sustainable growth that actually converts to clients and revenue.

If you're ready to implement proven LinkedIn strategies that create real results, we'd love to work with you. Expert Authority Mastermind is accepting pre-enrollment applications for our late January 2026 cohort. We only take 10 to 15 clients, and spots are filling fast. Visit our Expert Authority page to learn more and book a consultation: Expert Authority

Are you starting 2026 with the same scattered systems and misaligned clients that held you back last year? In this episode, we reveal why successful business planning isn't about adding more goals, it's about strategic subtraction. We break down the six patterns keeping coaches and consultants stuck, what to carry forward from 2025, and the seven things you need to make space for to create predictable revenue and sustainable growth.

If you've been working harder without seeing results, this episode will show you why clarity creates momentum and how the subtraction method can transform your business in 2026.

Key takeaways:

• The six things successful entrepreneurs are leaving behind (overcomplication, inconsistent visibility, saying yes to everything)

• How to identify what's actually worth carrying forward from 2025

• The seven strategic priorities to make space for in 2026

• Why platform mastery beats platform proliferation every time

• How to build proactive systems that scale without burnout

• Reflection prompts to get ruthlessly clear on your 2026 priorities

Ready to stop guessing what to post and start building authority that converts? Join Expert Content Society, our monthly membership program designed for professionals who want to master LinkedIn content creation, amplify their personal brand, and generate consistent leads. Get access to workshops, templates, challenges, and expert insights that help you show up with clarity and confidence. Learn more at: The Expert Content Society Waitlist

Are you jumping into 2026 planning without evaluating what actually worked this year?

In this episode, I'm doing something most business owners avoid: getting brutally honest about 2025. The wins that surprised me, the strategies that flopped hard, and the market shifts nobody saw coming.

This isn't reflection for nostalgia's sake. It's strategic. The businesses that scale aren't doing the same thing harder, they're stopping to assess and optimize based on real results.

I'm revealing my one word for 2026 (OPTIMIZATION) and sharing the Red, Yellow, Green framework I use every December to decide what stays, what needs work, and what gets cut entirely.

Key takeaways:

• Why Expert Content Society members are crushing it on LinkedIn and what content actually works (spoiler: video, newsletters, and consistency win)

• The partnership move that hit 250+ members when we weren't even trying

• Honest failures: evergreen funnels that didn't convert, features nobody wanted, and process gaps that killed our scalability

• Critical market shifts: buying patterns changed, trust became everything, and clients now expect personalized solutions with zero friction

• The simple framework for evaluating your year and planning strategically

If you're ready to stop doing more and start doing what matters, this is your starting point.

Before you map out 2026, get clear on where you actually stand. Take the LinkedIn Business Assessment to see what’s working, what’s not, and where to optimize next.

Most people hit “publish” on their LinkedIn Newsletter…and then wonder why it barely gets seen.

It’s usually not the content. It’s the visibility strategy behind it.
LinkedIn gives you powerful tools to boost your reach, but most creators skip them entirely.

If you want your newsletter to get noticed, shared, and subscribed to, here are three upgrades that change everything:

Add the LinkedIn Video Cover Feature:

• This grabs attention the moment someone lands on your newsletter page.
• A quick 10–20 second intro can double the chances someone subscribes.

Optimize your SEO title and description:

• LinkedIn (and Google) use these fields to decide whether your content appears in search.
• When you skip them, you skip discoverability.

Use images throughout your editions:

• Visuals create connection, break up long text, and guide your reader through the story.
• Engagement always increases when your editions feel more interactive.

If you’ve been publishing but not seeing the traction you expected, or you’re just getting started and want to do it right, this episode will help you finally get seen.

Take our LinkedIn Business Assessment here: https://www.magpaiassessments.com/4043/0

Feeling like your business runs you instead of the other way around? In this episode, we share the four workflow systems that separate thriving service businesses from those stuck in reactive mode.

We break down the exact framework our clients use to reclaim hours every week, eliminate the constant "what did I forget?" anxiety, and finally build a business that doesn't require them to be on call 24/7. No fancy tools or huge team needed, just smart structure that actually sticks.

Key takeaways:

• The four workflow types every growing business needs (and which one to start with)

• How recurring workflows eliminate the "Did I do that?" mental drain

• Why your projects keep ending in chaos (and the phase-by-phase structure that fixes it)

• The event workflow that makes you look professional while staying focused on connection

• How to create a content rhythm that builds trust without last-minute stress

• Simple steps to document, automate, and delegate your workflows effectively

• Real transformation stories from coaches who implemented these systems

With your workflows running smoothly, the next step is filling your pipeline consistently. Join our free two-day workshop, The Expert's Edge: LinkedIn Content That Closes Deals (Nov 24–25, 12–1 PM EST) and master the content approach that keeps your calendar booked with ideal clients.

Reserve your spot now: The Expert's Edge Workshop: LinkedIn Content That Closes Deals

Are you stuck in the January scramble, wondering what to promote while everyone else seems prepared? In this episode, we reveal why waiting until January to plan your business year is keeping you behind... and what to do about it. We share the exact 12 sheet planning method they use with multi-million dollar business owners and brand new entrepreneurs alike. This simple two hour system maps out your entire year strategically, ending the revenue rollercoaster for good. You'll discover why reactive planning keeps you stuck, how to leverage Q4 for competitive advantage, and the monthly marketing focus framework that creates consistent income. Whether you're a coach, consultant, or service provider earning $50K to $150K inconsistently, this episode will transform how you approach business planning.

Key takeaways:

• The game changing power of starting your planning in October or November

• Why launching four times per year beats constant promotion

• How to map your calendar anchors and quarterly launches strategically

• The biggest planning mistakes that keep coaches overwhelmed

• Real framework for choosing your monthly marketing focus

• How to enjoy the holidays guilt free with Q1 already planned

If you'd like to learn how to create LinkedIn content that drives measurable results, reserve your free spot: The Expert's Edge Workshop: LinkedIn Content That Closes Deals

Posting consistently on LinkedIn but your DMs are crickets? In this episode, Scott pulls back the curtain on why so many coaches, consultants, and service providers are stuck in the content hamster wheel, and what actually moves the needle from visibility to paying clients.

After guiding thousands through their LinkedIn transformation, we're sharing the framework that separates content that converts from content that just collects dust. You'll discover why your posts might be getting engagement but not generating revenue, and the exact approach that builds the kind of trust that leads to booked calendars.

If you're tired of showing up without seeing results, this episode delivers the strategy you've been missing.

Key takeaways:

• The real reason connection trumps consistency (and how to create it)

• What separates scroll-stopping content from deal-closing content

• The reflection-style post formula that positions you as the obvious choice

• How to stay visible without the burnout or creative drought

Ready to stop guessing and start converting? Join our free two-day workshop, The Expert's Edge (November 24-25, 2025): The Expert's Edge Workshop: LinkedIn Content That Closes Deals

Are you getting likes and comments on LinkedIn but struggling to convert that engagement into actual paying clients? In this episode, we reveal why visibility alone doesn't equal revenue and what's really missing from most LinkedIn content strategies.

We break down the exact shift from posting for attention to posting for conversions, plus share how one consultant closed a $10,000 deal by changing her content approach.

Key takeaways:

• Why the "post consistently and clients will come" advice keeps you stuck in the Engagement Trap

• The revenue mindset: how to post with a clear path from content to booked client

• The Authority, Story, CTA Framework that actually converts

• How to create CTAs that spark real client inquiries instead of just more likes

If you'd like to join our FREE 2-day live workshop, The Expert's Edge: LinkedIn Content That Closes Deals (November 24-25, 2025), visit: Register for The Expert's Edge Workshop Here