In this episode, I (Nancy) share the story that led me to doing the work I do now at our company, The Time to Grow. After climbing the corporate ladder for a decade, a series of wake up calls forced me to reassess everything. I reveal how suddenly losing my father and facing my own health crisis became the catalyst for walking away from my leadership career, despite financial obligations that would make most people cling to security.

I talk about how the determination that made me the first college graduate in my family ultimately gave me the courage to build a business aligned with my authentic self. You'll hear why I believe personal branding isn't about perfection, but about embracing your genuine story and expertise.

Join me as I explore why authenticity is the missing piece for many service professionals struggling with imposter syndrome and how showing up as your true self creates deeper connections with ideal clients. I'll share practical insights on transforming your unique journey into content that resonates and converts on LinkedIn.

This episode is for anyone who's ever felt the tension between who they really are and who they think they should be professionally. Let's talk about finding the courage to build a business and life you genuinely love.

Build Your Authentic Personal Brand on LinkedIn

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Are you struggling to stand out on LinkedIn among a sea of professionals in your industry? In this episode, Scott and Nancy reveal why sharing your authentic origin story is one of the most powerful ways to build trust and visibility on the platform.

After helping hundreds of service-based professionals transform their LinkedIn presence, we share the psychological reasons why personal stories outperform generic business content, the common blocks that keep most people from sharing their journey, and our proven framework for crafting a compelling origin story that attracts ideal clients.

Whether you're just starting your LinkedIn journey or looking to deepen connections with your existing network, this episode provides actionable strategies to transform your personal story into meaningful client relationships.

Key takeaways:

• Why personal stories consistently generate more engagement than expertise focused content

• The four elements every compelling origin story needs to include

• How to identify which parts of your journey will resonate most with your ideal clients

• Simple techniques to overcome the vulnerability hurdle that stops most professionals

• Real examples of origin stories that converted connections into high value clients

Skip the content creation struggle and start publishing LinkedIn posts that captivate your audience, spark meaningful conversations, and turn connections into clients. Download our: 3 High-Impact LinkedIn Post Templates to Boost Engagement and Attract Clients

Looking for ongoing support with your content strategy? Join our Expert Content Society where we provide monthly templates, workshops, and a community that keeps you consistently visible on LinkedIn: The Expert Content Society Waitlist

Are you tempted to join LinkedIn engagement pods to boost your visibility, but wondering if they really work? In this episode, Scott and Nancy reveal why these artificial engagement groups might be doing more harm than good for your professional brand.

After working with thousands of coaches and consultants on their LinkedIn strategy, we share our surprising findings on how engagement pods actually confuse the algorithm, damage your credibility, and ultimately limit your reach to ideal clients.

We break down exactly what LinkedIn engagement pods are, how they work, and why they're creating an illusion of success while potentially violating LinkedIn's terms of service. More importantly, we provide proven alternatives that generate genuine engagement and real business results.

Key takeaways:

• How engagement pods trick the LinkedIn algorithm (and why that backfires)

• The impact of artificial engagement on your professional credibility

• Why building the wrong audience hurts your long-term growth

• Practical strategies for creating content that naturally attracts your ideal clients

• Metrics that actually matter for measuring LinkedIn success

Ready to build authentic LinkedIn engagement that actually converts? Download our proven 3 High-Impact LinkedIn Post Templates to Boost Engagement and Attract Clients and transform your connections into clients without the struggle.