In this episode, host Martin Wolf is joined by Gregor Pflüger - Innovation Director at the Climate Lab Vienna and one of the most grounded voices when it comes to driving real transformation in the face of climate change.

Gregor leads a unique platform that brings together business, science, startups, and public institutions to accelerate solutions for a carbon-neutral future. With deep experience in innovation management and systems thinking, he and his team don’t just talk sustainability—they design the structures and collaborations that make it actionable.

But Gregor’s approach goes beyond green strategies or tech hype. He’s a strong advocate for purpose-driven leadership and believes that meaningful climate action starts with one core question: Why do you do what you do? His ability to hold space for uncomfortable conversations and still move things forward is part of what makes him a respected voice in Austria’s innovation ecosystem.

In this conversation, Gregor shares why your professional “Why” matters more than ever, how to empower complex networks of partners to act, and what it takes, on a personal level, to become part of the solution.

Tune into this candid, thoughtful, and deeply motivating conversation from someone who’s not just working on the climate crisis, but actively changing the system behind it.

Gregor Pflüger: https://www.linkedin.com/in/gregorpflueger/

Climate Lab Vienna: https://climatelab.at/en/home/

Visible Leader: https://visible-leader.com/