Empathy first, facts later | Dr. Kumanan Wilson
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Empathy first, facts later | Dr. Kumanan Wilson
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When someone rejects the evidence, the instinct is to hit back with better facts. Dr. Kumanan Wilson, a general internal medicine specialist who has spent two decades studying vaccine hesitancy, says that move can backfire. He recalls trying to change naturopathic students' minds with hard data and a polio survivor's story, and watching the room turn more anti-vaccine. When a belief is tied to identity, arguing against it makes people dig in their heels, and they can reject the messenger, as well as the message.
The conversation makes the case that the way through is empathy and meeting people where they are, the approach that reached vaccine-hesitant communities and the convoy protesters he visited. It closes on an example that challenges what ‘misinformation’ is. During COVID, the people who doubted vaccines would halt transmission were dismissed as misinformed, but given the speed with which variants emerged, in some ways they were right. When defined carefully in terms of best evidence at the time, what counts as ‘misinformation’ can change; and that idea requires careful and empathetic communication.