Emotional Design: Why We Love (or Hate) Everyday Things, by Don Norman
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In "Emotional Design," cognitive scientist and usability engineer Don Norman explores the profound influence emotions have on our interactions and experiences with everyday objects. Norman delves into the psychology of design, presenting the compelling idea that good design goes beyond mere aesthetics and functionality—it must evoke positive emotions to be truly successful.
Dividing design into three facets—visceral, behavioral, and reflective—Norman uses compelling real-world examples to illuminate these concepts. From the sleek form of a smartphone, to the intuitive interface of a well-designed app, and the prestige of a luxury watch, he shows how each level of design plays a crucial role in evoking emotions.
This book further explores intriguing topics like the impact of perceived affordances on usability, how we attribute personalities to even simple robots, and the importance of fun in product design. "Emotional Design" is an eye-opening read that offers a fresh perspective on design theory, making it an essential read for designers, psychologists, and anyone curious about why we love (or hate) the things around us.