A CMO Confidential Interview with Emily Frager, Chief Client Officer at FleishmanHillard, board member of USC Annenberg Center for PR, formerly CMO of Lennar Ventures.

Em discusses why public relations has become a much more important business function, how AI has changed the game, and the need for speed in reputation management.

Key topics include:

- The shift from downstream reaction to upstream planning

- The importance of organization and governance

- Why a data-driven "ground game" matters more than ever

- How to "be prepared"

Tune in to hear why the fear of being wrong usually complicates and slows your reaction and why the Taylor Swift wedding NDA is a masterclass in control.

⏱️ Chapters

1:42 - Communications and PR Moment

9:46 - Shifting From Publicity to Engineering

17:45 - Best Practices and Governance

24:50 - Agency Partnerships and RFPs

29:37 - Major Stories and Practical Advice

Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.

#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.