What does it take to shape the conversations that define modern fly fishing?

In this episode of Emerging, we sit down with Kirk Deeter. Writer, editor, author, conservation advocate, and one of the most influential voices in the fly fishing industry. Over the course of his career, Kirk has helped shape how anglers think about fisheries conservation, outdoor media, fly fishing culture, and the future of the sport.

Kirk shares insights from decades spent at the intersection of fly fishing, journalism, and conservation. We discuss the evolution of outdoor media, the changing landscape of the fly fishing industry, what makes a compelling fishing story, and why effective communication is more important than ever for the future of our rivers and fisheries. Along the way, Kirk reflects on mentorship, authenticity, and the responsibility anglers have to protect the resources they enjoy.

How do two American brothers end up running one of the premier permit lodges in the world? Tune in to find out.

Founded by Jesse and Danny Colten, The Xflats has become a destination known around the world for shots at the holy grail of fly fishing: permit. From the remote flats of Xcalak, Mexico, the brothers have built a lodge and fishery that has earned a reputation as one of the best permit programs on the planet.

In this episode, Jesse and Danny share the story behind The Xflats, what makes the fishery so unique, and some of the lessons they’ve learned chasing permit day after day in one of the most legendary fisheries in the sport.

Blueprint is a film directed and produced by 5 rivers student Finn Hall. The film follows the 2025 TU Costa 5 Rivers Ambassador Summit. During this event, college anglers from across the country come together for a week of conservation, fishing and community on the Wind River Reservation in Wyoming.

Hosted annually by Trout Unlimited, Costa Sunglasses, Indifly, and the Wind River Fish and Game Department, the Summit connects 5 Rivers student leaders with meaningful work. Over the course of the week, students engage in conservation projects, teach fly fishing, and build relationships grounded in a shared respect for rivers and the communities that depend on them.

Tune in to hear first hand from Finn all the BTS of the film!

Blueprint