Most operating-system coaches show up for the two-day annual and the quarterlies, then go quiet in between. Rob and John do it differently. They call it embedded coaching.

In this episode, Coach Rob Simons and Coach John Lund break down what it actually means to be embedded inside a client's Microsoft 365 environment: in the weekly leadership team meeting, in the Teams channels, on the same email, working right inside the client's tenant.
What they cover:
- Why a Teams ping gets answered faster than a quarterly email
- Staying connected even when you miss a meeting (recaps, notes, dashboards, shared docs)
- How being AI-native lets them get a client unstuck in five minutes instead of a back-and-forth email chain
- Accelerating AI activation by getting teams over the hump on Copilot and Claude
- Why staying inside the Microsoft environment answers the data security question most owners ask
- Treating the coach like part of the leadership team, the way you'd think about a fractional CFO
If you've ever wondered what it looks like to have a coach who's actually in the room, this one's for you.
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