In this episode, Margaret — a fun, witty, and results-driven email marketer — shares five powerful things she has tried to increase conversions in her campaigns. She dives into why she fell in love with email marketing, why getting the right audience from Day 1 matters, her behind-the-scenes strategies, how she structures her sequences, and why she prioritizes quality subscribers over large lists.

If you want real, proven, practical conversion tactics (with some laughter along the way), this episode is for you.

Loved this Episode? Leave us review and share,it helps other people discover our podcast.🤗



GUEST RESOURCES

Guest: Margaret Etudo

Website: http://www.marketinghollow.com

TikTok: http://tiktok.com/@margaret_etudo

Link to community: https://lms.marketinghollow.com/step/mh-paid-community

LISTEN OUT FOR

✅ How email marketing made her stay committed (shortened)

✅ Why getting the right people from the start matters

✅ The role of consistent marketing in better email results

✅ Behind-the-scenes look at her marketing processes

✅ How she builds and sends her sequences

✅ Quality audience vs. big numbers

HIGHLIGHTS FROM EPISODE

⏰ 3:28- How she discovered email marketing

⏰ 7:03- The job description she would give email marketing

⏰ 9:13- What she considers a “conversion”

⏰ 12:15- How she knows when an offer will convert

⏰ 17:36- Why she didn’t use a tripwire offer

⏰ 19:17- Other things she has tried to increase conversions

⏰ 24:50- Long emails vs. short emails: which performs better?

⏰ 30:38- Extra conversion tip from Margaret

⏰ 38:05- Where to connect and find her

Important Links👌

Join the Next Email Marketing Mentorship: https://sapphirelearninghub.com/mentorship

Download The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing

LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

In this conversation, Kinga Dow breaks down how she uses AI to stay ahead in Email Marketing, the future of email as automation evolves, and the practical ways beginner and advanced marketers can use AI to improve deliverability, strategy, and revenue. She also shares her journey into email, the metrics that truly matter, and how to remain relevant as AI continues to reshape the marketing landscape.

GUEST RESOURCES

Guest: Kinga Dow

Website: https://www.kingadow.com/

LinkedIn: http://www.linkedin.com/in/kingadow

YouTube channel: https://www.youtube.com/@kingadowe

commerce

LISTEN OUT FOR

✅ Her journey into Email Marketing

✅ Where she sees the future of Email Marketing

✅ Experiments she has carried out with AI for email

✅ How she uses AI to build email systems for clients

✅ Email marketing myth she wants to burst

✅ How AI contributes to revenue generation

✅ The email metrics she considers most important

HIGHLIGHTS FROM THE EPISODE

⏰ 6:07- How the Email Marketing industry has evolved

⏰ 10:14- How she transitioned from agency work to becoming a solo email marketer

⏰ 14:06- How she’s leveraging AI to build future-ready email systems

⏰ 20:13- Her thoughts on email marketing tools integrating AI

⏰ 24:50- How email marketers can stay relevant in the age of AI

⏰ 31:06- How AI improves email deliverability

⏰ 36:23- Navigating advanced email analytics

⏰ 42:44- What Customer Lifetime Value (CLV) really means

⏰ 49:12- Is there a baseline for optimizing e-commerce emails?

⏰ 54:39- How to connect and work with her

Found value in this episode? Share it with a fellow entrepreneur who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more business owners! 💛

Important Links

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

Courses: https://sapphirelearninghub.nestuge.com/

Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus

Services: https://sapphirelearninghub.com/services/

Gifts: Download These 12 Emails Free: https://sapphirelearninghub.com/services/

If you’ve ever wondered which email sequences actually move the needle in your business, this episode is for you. 💌

Breanna Owen joins Dr. Sapphire to break down the 5 essential email sequences every business should have — and why your post-purchase emails are the key to customer retention, repeat sales, and brand loyalty.

You’ll learn how to ceate smart, human-centered sequences that strengthen relationships, increase revenue, and make your email marketing more intentional.

👩‍💼 GUEST RESOURCES:

Guest: Breanna Owen

Website: http://www.owenyourmark.com

Social Media: http://www.instagram.com/owenyourmark

LISTEN OUT FOR :

✅ What “bricks and mortar” stores mean in email marketing

✅ How to build a cart abandonment sequence that recovers lost sales

✅ The key outcomes of a post-purchase email sequence

✅ How to diversify your post-purchase flow so it fits different customer journeys

✅ How long an email sequence can run for real-life clients

✅ A fun story behind Breanna’s website name

HIGHLIGHTS FROM THE EPISODE:

⏰ 2:21 – How Breanna transitioned from fashion to email marketing

⏰ 10:18 – A simple strategy that made email marketing easier for her client

⏰ 15:59 – Her biggest email marketing mistake

⏰ 17:28 – The most important email sequence every business should have

⏰ 18:05 – Why the post-purchase sequence is the foundation of good email marketing

⏰ 20:33 – The second essential sequence to add

⏰ 22:19 – The third sequence your business needs

⏰ 23:03 – Other supporting emails that boost your funnel

⏰ 25:24 – How Dr. Sapphire applies onboarding sequences for courses and clients

⏰ 28:58 – Different types of post-purchase emails (and when to use them)

⏰ 31:49 – Bringing human design into your email sequences

⏰ 34:42 – What makes a post-purchase sequence effective

⏰ 38:57 – A real-life case study from one of Breanna’s clients

⏰ 47:22 – One email marketing myth Breanna wants to bust

⏰ 50:17 – How to connect with Breanna

51:32 – Dr. Sapphire’s take on an email marketing myth

Loved this episode?😉 Leave a review on Spotify.

Important Links

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

Courses: https://sapphirelearninghub.nestuge.com/

Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus

Services: https://sapphirelearninghub.com/services/

Download These 12 Emails Free: https://sapphirelearninghub.com/services/

This episode breaks down a powerful promotional strategy used by Nicholate Osinachi (The Copywriting Duchess) to generate impressive results during Black Friday, Cyber Monday, and St. Patrick’s Day campaigns. If you're looking for email marketing strategies that boost conversions, improve deliverability, and maximize seasonal sales, this conversation is a goldmine.

👤GUEST RESOURCES

Guest: Nicholate Osinachi (The Copywriting Duchess)

Facebook Link: https://web.facebook.com/osinachi.nicholatechiemena

LISTEN OUT FOR

✅ The biggest email marketing mistake she has made (and what she learned)

✅ How she discovered Alex and what inspired the technique

✅ The email structure she used for the double promo campaigns

✅ Which sales performed better: Black Friday vs. St. Patrick’s Day

✅ Key email marketing myths she wants to debunk

✅ Factors that influence your email deliverability rate

HIGHLIGHTS FROM EPISODE

⏰ 2:49- How she started her copywriting journey

⏰ 4:02- What inspired her to test the double promo technique during Black Friday

⏰ 10:58- Breaking down the double promo technique

⏰ 14:45- Where “test clickers” were redirected

⏰ 17:52- The timeline between early testers and the main Black Friday promo (shortened & clearer)

⏰ 25:09- Time spacing between each email in the promo sequence

⏰ 26:21- Final results from early testers + overall campaign results

⏰ 28:20- What she would tweak if she had to run it again

⏰ 34:42- Her top 3 tips for a successful promo sale

⏰ 37:06- How to generate consistent revenue even when you're not running promos

⏰ 38:57- Dr. Sapphire’s take on implementing promo strategies

⏰ 40:43- How to connect with Nicholate

Found value in this episode? Share it with a fellow entrepreneur who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more business owners! 💛

Important Links

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

Courses: https://sapphirelearninghub.nestuge.com/

Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus

Services: https://sapphirelearninghub.com/s

ervices/

Download These 12 Emails Free: https://sapphirelearninghub.com/services/

Discover a hidden gem in the world of email marketing! Dr. Sapphire shares her experience with an unpopular but powerful email marketing software, revealing how it helped her improve engagement, automation, and analytics — all while being budget-friendly and beginner-friendly.

RESOURCE:

Get $20 discount when you use Dr. Sapphire's Referral Link 👇:

https://sendpulse.com?p=6910e8c783e6d&coupon=NJJ-MAU-303

LISTEN OUT FOR:

✅ Dr. Sapphire’s journey into Email Marketing

✅ How she discovered an underrated email marketing software

✅ Key features that make this tool powerful

✅ How automation and segmentation improve engagement

✅ Benefits of using this tool (including local payment options)

✅ What makes this software different from popular tools

HIGHLIGHTS FROM EPISODE:

⏰ 0:48- Email Marketing Tools Dr. Sapphire Has Tried

⏰ 2:13- How She Started Her Email Marketing Journey

⏰ 5:32- Discovering This Underrated Email Marketing Software

⏰ 7:51- Standout Features of the Software

⏰ 10:04- Integrations and Audience Segmentation

⏰ 10:50-Benefits for Users (Including Local Currency Payments)

⏰ 11:45- Automation Features and Advantages

⏰ 15:05- Analytics and Performance Tracking

⏰ 17:32- Suggested Improvements

⏰ 23:38- Email Templates and Design Options

⏰ 23:58- Limitations to Keep in Mind

⏰ 26:00 The Name of the Software + Pricing Breakdown

Found value in this episode? Share it with someone who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more people! 💛

Important Links

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

Courses: https://sapphirelearninghub.nestuge.com/

Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus

Services: https://sapphirelearninghub.com/services/

Download These 12 Emails Free: https://sapphirelearninghub.com/services/

Ever wondered how to successfully launch your email list and attract the right audience from the start? 💡

In this episode (originally from a live webinar), Dr. Sapphire breaks down her List Launch Blueprint — a practical roadmap to grow, nurture, and monetize your email list.

She shares lessons from her own journey, real case studies, and the exact strategies she uses to help clients build engaged audiences that convert.

RESOURCES

1. Episode 19: What Email Marketing Tools should I use? 5 key factors to consider with Dr. Sapphire.👇

https://episodes.captivate.fm/episode/3b0aa6ef-29c8-4266-adeb-1ead83bdec6f.mp3

2. Episode 20: Create your Welcome Sequence Map with Dr. Sapphire 👇

https://episodes.captivate.fm/episode/07c8d5c4-f0dc-48ae-978c-f0cafe1329fc.mp3

3. List of tools Dr. Sapphire recommends 👇

sapphirelearninghub.com/tools

4. Join the start and grow club here 👇

RESOURCES

1. Episode 19: What Email Marketing Tools should I use? 5 key factors to consider with Dr. Sapphire.👇

https://episodes.captivate.fm/episode/3b0aa6ef-29c8-4266-adeb-1ead83bdec6f.mp3

2. Episode 20: Create your Welcome Sequence Map with Dr. Sapphire 👇

https://episodes.captivate.fm/episode/07c8d5c4-f0dc-48ae-978c-f0cafe1329fc.mp3

3. List of tools Dr. Sapphire recommends 👇

sapphirelearninghub.com/tools

4. Join the start and grow club here 👇

sapphirelearninghub.com/startandgrowclub

🎧 LISTEN OUT FOR

✅ Dr. Sapphire’s journey into email marketing (and her early audience–message mismatch)

✅ The different types of lead magnets that attract quality subscribers

✅ How to write and structure your welcome sequence emails

✅ The difference between email marketing and cold emailing

✅ How to use storytelling to make your emails more engaging

✅ Details on the Start & Grow Club — for business owners ready to build and monetize their lists

HIGHLIGHTS FROM THE EPISODE

⏰ 0:38 – Episode introduction

⏰ 2:16 – Case study: defining your audience and attraction strategy

⏰ 6:48 – Positioning yourself before launching your list

⏰ 8:38 – Managing a diverse audience

⏰ 8:55 – Two methods for understanding your audience

⏰ 10:51 – Attracting your ideal subscribers

⏰ 12:21 – Key factor in audience attraction

⏰ 15:16 – One rule you must follow when building your audience

⏰ 16:34 – How to keep subscribers reading (and buying) after the first email

⏰ 17:30 – Crafting your welcome sequence emails

⏰ 19:13 – Three list growth strategies

⏰ 23:14 – Deciding what to sell to your audience

⏰ 24:10 – Three ways to monetize your email list

⏰ 30:44 – Tools and helpful resources for execution

⏰ 33:28 – How Dr. Sapphire can help you grow your list

⏰ 36:22 – Common mistakes to avoid when launching

⏰ 37:37 – How to reach a wider audience effectively

Did this episode help? Please share it with your friends and don't forget to leave a review.🤗

Important Links

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

Courses: https://sapphirelearninghub.nestuge.com/

Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus

Services:...

If you’ve ever wondered how AI and automation can transform your email marketing workflow, this episode is for you! 💌

Our guest, Jacqui Money, shares how she leverages custom GPTs and AI tools to write smarter, faster, and more personalized emails — without losing her authentic voice.

She walks us through her journey from manual writing to creating an AI-powered system that saves time and boosts productivity, while also touching on the ethics and boundaries of using AI in client work.

👤 GUEST RESOURCES

Guest: Jacqui Money

Website: https://jacquimoney.com/

LinkedIn: https://www.linkedin.com/in/jacquimoney/

Link to community: https://www.facebook.com/groups/scalewithairtable

Get her free Email prompts pack 👇:

http://jacquimoney.com/eme-podcast

🔍 LISTEN OUT FOR

✅ How AI and custom GPTs are changing email marketing

✅ What custom GPTs are and why they matter

✅ How her email writing process evolved with AI

✅ Key limitations of using custom GPTs

✅ Ethical concerns when using AI for clients

✅ Her mentor team’s role in improving her GPTs

HIGHLIGHTS FROM EPISODE

⏰ 2:14 — How Jacqui got into systems, automation, and email marketing

⏰ 7:47 — Her top 3 favourite tools (aside from Airtable) for automating workflows

⏰ 9:44 — The challenge that pushed her to create her own custom GPTs

⏰ 14:49 — How she gets 2 GPTs to work together in one workspace

⏰ 16:35 — Building her AI-powered writing system for email marketing

⏰ 18:42 — How to train your custom GPTs to match your tone and brand voice

⏰ 21:36 — Her top 5 must-haves when creating an AI training document

⏰ 23:39 — Her favourite AI prompts for writing high-converting emails

⏰ 26:10 — The biggest benefits she’s experienced since customizing her GPTs

⏰ 30:12 — One key piece of advice for

creators looking to use AI in their email strategy

⏰ 35:29 — Her biggest email marketing mistake and what she learned

⏰ 37:13 — How to connect with Jacqui

⏰ 38:40 — Her final thoughts on the future of AI and email writing

Loved this episode?😉 Leave a review on Spotify.

Important Links

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

Courses: https://sapphirelearninghub.nestuge.com/

Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus

Services: https://sapphirelearninghub.com/services/

Download These 12 Emails Free: https://sapphirelearninghub.com/services/

Think open rates tell the whole story? Or that sending daily emails will automatically boost conversions? 🤔

In this special compilation episode, six top email marketers share the biggest email marketing myths they’ve encountered — and reveal what actually works.

From fixing deliverability and understanding your subscribers’ behavior to building relationships that convert, you’ll hear real insights that can help you write smarter emails and grow your list with confidence.

Whether you’re a beginner or a pro, this myth-busting episode will help you avoid common mistakes and focus on what really drives engagement and sales. 🚀

LISTEN OUT FOR:

✔️ The most common email marketing myths (and the truth behind them)

✔️ How to improve deliverability and land in the Primary inbox

✔️ Strategies real experts use to boost engagement

✔️ The myths that might be holding your email list back

⏰ HIGHLIGHTS FROM THE EPISODE:

1. Episode with Shannon Vondy

0:41 – Shannon Vondy’s biggest email marketing myth (and the truth behind it)

1. Episode with Comfort Essien

2:37 – Comfort’s first email marketing myth exposed

4:48 – The deliverability strategy she uses to land in the Primary inbox

5:10 – An extra tip for improving deliverability

6:48 – Comfort’s second myth clarified

9:26 – Her third myth and how she fixed it

1. Episode with Rhianna Clavering

12:02 – Rhianna’s first myth about email marketing — and what she learned

12:42 – Rhianna’s second myth revealed

13:10 – Her third myth and how it changed her strategy

1. Episode with Chijioke (The Kontent Guru)

14:24 – Chijioke’s biggest email marketing misconception

1. Episode with Breanna

16:34 – Breanna’s myth she’d love to burn forever 🔥

19:27 – Dr. Sapphire’s top email marketing myth and her take on how to fix it

🎧Want The Full Story? Listen to each Guest's Episode Here👇:

1. 🎙️Episode with Shannon Vondy

Title: : How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort Essien

Link: https://episodes.captivate.fm/episode/54ebc462-7ea3-47d3-908a-adefd88744e9.mp3

2.🎙️ Episode with Comfort Essien

Title: How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort Essien

Link: https://episodes.captivate.fm/episode/6b289661-63eb-4f80-8460-4e5f77dd3368.mp3

3. 🎙️Episode with Rhianna Clavering

Title: Out-of-the-Box Email Marketing Strategies with Rhianna Clavering

Link: https://episodes.captivate.fm/episode/70578e0a-2e0f-400a-b625-9033f9a32d5e.mp3

4.🎙️ Episode with Chijioke

Title: How We Got Our Emails Out of Spam Using Gemini with Chijioke (The Kontent Guru)

Link: https://episodes.captivate.fm/episode/d3e26d12-3e4d-4123-bb7c-01df30c9b2a0.mp3

5. Episode with Breanna Owen (Upcoming episode, anticipate)

Title: Guess in the comment section 🤔

CONNECT WITH HOST;

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community,...