In this episode, Margaret — a fun, witty, and results-driven email marketer — shares five powerful things she has tried to increase conversions in her campaigns. She dives into why she fell in love with email marketing, why getting the right audience from Day 1 matters, her behind-the-scenes strategies, how she structures her sequences, and why she prioritizes quality subscribers over large lists.

If you want real, proven, practical conversion tactics (with some laughter along the way), this episode is for you.

Loved this Episode? Leave us review and share,it helps other people discover our podcast.🤗



GUEST RESOURCES

Guest: Margaret Etudo

Website: http://www.marketinghollow.com

TikTok: http://tiktok.com/@margaret_etudo

Link to community: https://lms.marketinghollow.com/step/mh-paid-community

LISTEN OUT FOR

✅ How email marketing made her stay committed (shortened)

✅ Why getting the right people from the start matters

✅ The role of consistent marketing in better email results

✅ Behind-the-scenes look at her marketing processes

✅ How she builds and sends her sequences

✅ Quality audience vs. big numbers

HIGHLIGHTS FROM EPISODE

⏰ 3:28- How she discovered email marketing

⏰ 7:03- The job description she would give email marketing

⏰ 9:13- What she considers a “conversion”

⏰ 12:15- How she knows when an offer will convert

⏰ 17:36- Why she didn’t use a tripwire offer

⏰ 19:17- Other things she has tried to increase conversions

⏰ 24:50- Long emails vs. short emails: which performs better?

⏰ 30:38- Extra conversion tip from Margaret

⏰ 38:05- Where to connect and find her

Important Links👌

Join the Next Email Marketing Mentorship: https://sapphirelearninghub.com/mentorship

Download The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing

LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

In this conversation, Kinga Dow breaks down how she uses AI to stay ahead in Email Marketing, the future of email as automation evolves, and the practical ways beginner and advanced marketers can use AI to improve deliverability, strategy, and revenue. She also shares her journey into email, the metrics that truly matter, and how to remain relevant as AI continues to reshape the marketing landscape.

GUEST RESOURCES

Guest: Kinga Dow

Website: https://www.kingadow.com/

LinkedIn: http://www.linkedin.com/in/kingadow

YouTube channel: https://www.youtube.com/@kingadowe

commerce

LISTEN OUT FOR

✅ Her journey into Email Marketing

✅ Where she sees the future of Email Marketing

✅ Experiments she has carried out with AI for email

✅ How she uses AI to build email systems for clients

✅ Email marketing myth she wants to burst

✅ How AI contributes to revenue generation

✅ The email metrics she considers most important

HIGHLIGHTS FROM THE EPISODE

⏰ 6:07- How the Email Marketing industry has evolved

⏰ 10:14- How she transitioned from agency work to becoming a solo email marketer

⏰ 14:06- How she’s leveraging AI to build future-ready email systems

⏰ 20:13- Her thoughts on email marketing tools integrating AI

⏰ 24:50- How email marketers can stay relevant in the age of AI

⏰ 31:06- How AI improves email deliverability

⏰ 36:23- Navigating advanced email analytics

⏰ 42:44- What Customer Lifetime Value (CLV) really means

⏰ 49:12- Is there a baseline for optimizing e-commerce emails?

⏰ 54:39- How to connect and work with her

Found value in this episode? Share it with a fellow entrepreneur who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more business owners! 💛

Important Links

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

Courses: https://sapphirelearninghub.nestuge.com/

Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus

Services: https://sapphirelearninghub.com/services/

Gifts: Download These 12 Emails Free: https://sapphirelearninghub.com/services/

If you’ve ever wondered which email sequences actually move the needle in your business, this episode is for you. 💌

Breanna Owen joins Dr. Sapphire to break down the 5 essential email sequences every business should have — and why your post-purchase emails are the key to customer retention, repeat sales, and brand loyalty.

You’ll learn how to ceate smart, human-centered sequences that strengthen relationships, increase revenue, and make your email marketing more intentional.

👩‍💼 GUEST RESOURCES:

Guest: Breanna Owen

Website: http://www.owenyourmark.com

Social Media: http://www.instagram.com/owenyourmark

LISTEN OUT FOR :

✅ What “bricks and mortar” stores mean in email marketing

✅ How to build a cart abandonment sequence that recovers lost sales

✅ The key outcomes of a post-purchase email sequence

✅ How to diversify your post-purchase flow so it fits different customer journeys

✅ How long an email sequence can run for real-life clients

✅ A fun story behind Breanna’s website name

HIGHLIGHTS FROM THE EPISODE:

⏰ 2:21 – How Breanna transitioned from fashion to email marketing

⏰ 10:18 – A simple strategy that made email marketing easier for her client

⏰ 15:59 – Her biggest email marketing mistake

⏰ 17:28 – The most important email sequence every business should have

⏰ 18:05 – Why the post-purchase sequence is the foundation of good email marketing

⏰ 20:33 – The second essential sequence to add

⏰ 22:19 – The third sequence your business needs

⏰ 23:03 – Other supporting emails that boost your funnel

⏰ 25:24 – How Dr. Sapphire applies onboarding sequences for courses and clients

⏰ 28:58 – Different types of post-purchase emails (and when to use them)

⏰ 31:49 – Bringing human design into your email sequences

⏰ 34:42 – What makes a post-purchase sequence effective

⏰ 38:57 – A real-life case study from one of Breanna’s clients

⏰ 47:22 – One email marketing myth Breanna wants to bust

⏰ 50:17 – How to connect with Breanna

51:32 – Dr. Sapphire’s take on an email marketing myth

Loved this episode?😉 Leave a review on Spotify.

Important Links

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

Courses: https://sapphirelearninghub.nestuge.com/

Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus

Services: https://sapphirelearninghub.com/services/

Download These 12 Emails Free: https://sapphirelearninghub.com/services/