Elizabeth Yang: The Deal Fixer on Trust, Decisions, and the $50,000 Price of Being Nice
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Elizabeth Yang: The Deal Fixer on Trust, Decisions, and the $50,000 Price of Being Nice
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Elizabeth Yang goes by The Deal Fixer. Companies call Better With Company when deals feel like they should be moving and are not, and her work sits in an unusual place: half sales process and strategy, half whatever is going on inside the person trying to sell.
She did not plan any of it. She had a comfortable consulting career until a stranger messaged her on LinkedIn, described a business that was stuck, and asked how much she charged. "I was like, I don't know. I guess I got to figure that out. I guess I got to start a business."
We get into moving from Fresno to Minnesota at twelve and becoming a linguistic chameleon, why hearing the Hmong language feels like home, the mortgage broker whose hands shook every time he picked up an application, the $50,000 price of being nice, and why you cannot turn Walmart shoppers into Nordstrom shoppers no matter how much you care about them.