Welcome back to the Podcast! In today’s episode, host Melanie Johnson sit down with publishing and podcasting expert Paul Colligan. Paul shares his incredible journey from ghostwriting massive technical manuals to independently publishing 14 books, and reveals how that shift transformed his career and opened doors in unexpected ways. You’ll hear valuable insights on the power of combining books, podcasts, and social media to achieve your goals—and why thinking strategically about what you want your book or podcast to do is much more important than obsessing over the technical details.

Paul dives into the realities of both traditional and self-publishing, describing the surprising costs, freedoms, and business opportunities that come with each approach. Plus, he shares practical advice on incorporating meaningful offers into your book, leveraging your content across platforms, and even experimenting with AI and new technology.

In this episode, Rich shares how his circuitous career path—from managing Sherwin Williams stores and steering BYU Hawaii’s finances, to consulting for companies nationwide—shaped his philosophy: it’s not about having all the answers, but about asking the right questions. You’ll hear why he believes coaching is essential for business leaders who want to pause, reflect, and get perspective beyond the daily “whack-a-mole” of challenges.Rich also draws on powerful anecdotes from his own life and Harvard Business School to highlight the importance of staying aligned with your true purpose, adapting your vision as times change, and balancing professional success with personal fulfillment. Whether he’s taking clients canyoneering or questioning boardroom decisions, Rich’s approach is all about being fully present and invested in growth—not just financial, but holistic.

Learn more about Rich here:

https://ceobuilder.com/

https://www.linkedin.com/in/rich-tyson/

https://amzn.to/4ilz0ah

Welcome to our latest episode of the Podcast! Today, host Melanie Johnson sits down with Sarah Conklin, the author behind "Fundamentally Frugal" and a newly minted best-selling author. Together, they dive deep into Sarah’s journey of writing and publishing her book—from nurturing a lifelong dream that began at age five, to turning her experiences as a blogger and YouTube creator into a legacy for her family and community. Sarah shares candid insights about the challenges of the writing process, including her creative retreat to an Airbnb, collaborating with an impactful editor, and the fun of engaging her audience in the book cover contest.You’ll hear valuable advice on building a platform, launching a book with an existing audience, and leveraging digital tools and marketing strategies to connect with readers. Melanie and Sarah also discuss unique opportunities to monetize a book, expand reach through audiobooks and podcasts, and use authorship as a launching pad for speaking engagements and coaching. Plus, Sarah recounts some delightful surprises—like being recognized in her small town as a local celebrity!Learn more: https://frozenpennies.com/https://amzn.to/4i2yBJG