In this inspiring episode of the Elite Publishing Podcast, hosts Jenn sit down with 3-time author Michael Erath, to explore the journey behind his latest book, "The Five Obsessions of Elite Organizations."Discover how Michael Erath pivoted from ghostwriting to penning his most technical and impactful book himself—with the support of a writing coach. He shares candid stories about overcoming business setbacks, the lessons learned from losing a $45 million company, and how these experiences shaped his approach to authorship and business leadership.You’ll hear actionable advice for aspiring authors—including how to clarify your audience, define the purpose of your book, and why working with the right partner can make all the difference.

Jim Matuga shares his story of writing and publishing "Humble Influence," detailing his process from initial ideas to creating an outline, compiling anecdotes, and incorporating lessons from his career. He discusses the impact his books have had on growing his business, building credibility, and landing speaking engagements, while also providing practical advice for leveraging books as powerful marketing tools and enhancing your author presence online.

Unlock the secrets to writing and publishing your book with expert insights from Verity Craft and Melanie Johnson. This episode quickly covers common struggles authors face, the realities of using AI in book creation, and how to organize content with the reader in mind.You'll also learn the difference between shortcuts and truly original work, the importance of understanding copyright when using AI, and key guidance on selecting the best publishing path for your goals.