Welcome back to the Podcast! In today’s episode, host Melanie Johnson sit down with publishing and podcasting expert Paul Colligan. Paul shares his incredible journey from ghostwriting massive technical manuals to independently publishing 14 books, and reveals how that shift transformed his career and opened doors in unexpected ways. You’ll hear valuable insights on the power of combining books, podcasts, and social media to achieve your goals—and why thinking strategically about what you want your book or podcast to do is much more important than obsessing over the technical details.

Paul dives into the realities of both traditional and self-publishing, describing the surprising costs, freedoms, and business opportunities that come with each approach. Plus, he shares practical advice on incorporating meaningful offers into your book, leveraging your content across platforms, and even experimenting with AI and new technology.

In this episode, Rich shares how his circuitous career path—from managing Sherwin Williams stores and steering BYU Hawaii’s finances, to consulting for companies nationwide—shaped his philosophy: it’s not about having all the answers, but about asking the right questions. You’ll hear why he believes coaching is essential for business leaders who want to pause, reflect, and get perspective beyond the daily “whack-a-mole” of challenges.Rich also draws on powerful anecdotes from his own life and Harvard Business School to highlight the importance of staying aligned with your true purpose, adapting your vision as times change, and balancing professional success with personal fulfillment. Whether he’s taking clients canyoneering or questioning boardroom decisions, Rich’s approach is all about being fully present and invested in growth—not just financial, but holistic.

Learn more about Rich here:

https://ceobuilder.com/

https://www.linkedin.com/in/rich-tyson/

https://amzn.to/4ilz0ah

Welcome to our latest episode of the Podcast! Today, host Melanie Johnson sits down with Sarah Conklin, the author behind "Fundamentally Frugal" and a newly minted best-selling author. Together, they dive deep into Sarah’s journey of writing and publishing her book—from nurturing a lifelong dream that began at age five, to turning her experiences as a blogger and YouTube creator into a legacy for her family and community. Sarah shares candid insights about the challenges of the writing process, including her creative retreat to an Airbnb, collaborating with an impactful editor, and the fun of engaging her audience in the book cover contest.You’ll hear valuable advice on building a platform, launching a book with an existing audience, and leveraging digital tools and marketing strategies to connect with readers. Melanie and Sarah also discuss unique opportunities to monetize a book, expand reach through audiobooks and podcasts, and use authorship as a launching pad for speaking engagements and coaching. Plus, Sarah recounts some delightful surprises—like being recognized in her small town as a local celebrity!Learn more: https://frozenpennies.com/https://amzn.to/4i2yBJG

Welcome to the Elite Publishing Podcast! In this episode, Melanie is joined by Chloe Williamson, a podcast marketing specialist from Interview Valet, to dive into the powerful intersection of podcast guesting and book promotion. Whether you’re an established author or just getting ready to launch your first book, this conversation is packed with actionable tips and insider insights on how podcast tours can amplify your message, reach new audiences, and convert listeners into readers.You’ll discover why identifying your target reader is crucial before seeking podcast opportunities, how to leverage podcast interviews as evergreen content across your marketing channels, and the benefits of building authentic community connections beyond traditional social media. Chloe also shares a behind-the-scenes look at Interview Valet’s process for connecting authors with the right shows, plus advice on maximizing every interview to boost your brand authority and book sales.If you’re ready to see your book—and your voice—reach farther than ever, this episode is your roadmap. Be sure to check out the show notes for more resources and links to get started with your own podcast guesting journey.===========================🎧 Listen to Our Podcasts:=============================Elite Expert Insider: https://www.youtube.com/playlist?list=PLhzmy4nX4WV21yOK7ywTHdE1U-uLGjWmYElite Publishing Podcast: https://www.youtube.com/playlist?list=PLhzmy4nX4WV2-k4XxYzMmr5baONTWQRvy=============================📩 Join Our Newsletter:Stay updated on the latest publishing tips, trends, and opportunitieshttps://info.eliteonlinepublishing.com/newsletter===========================Connect with us! =============================Tik Tok: ➡︎ https://www.tiktok.com/@bestsellingauthorsIG: ➡︎ https://www.instagram.com/eliteonlinepublishing/FB: ➡︎ https://www.facebook.com/eliteonlinepublishingLI: ➡︎ https://www.linkedin.com/company/elite-online-publishing/⏰ Timecodes ⏰00:00 Identify Your Book's Audience05:57 How Podcasting is a catalyst for Author Marketing08:44 Jack Canfield's Million Reader Quest11:09 Become a Bestselling Author===========================Work with us at Elite Online Publishing: ===========================Learn More Here: ➡︎ https://eliteonlinepublishing.com/Submit Your Book Idea Here: ➡︎ https://eliteonlinepublishing.com/author-submissions/Contact Us Here: ➡︎ https://eliteonlinepublishing.com/contact/=============================Affiliate Disclaimer: Some links in this description may be affiliate links, which means we may earn a commission at no extra cost to you. Your support helps us continue creating valuable content for aspiring authors and entrepreneurs.=============================Thank you for watching! Feel free to Share this video to spread the word. 🌟#EliteOnlinePublishing #EntrepreneurTips #AuthorSuccess #SelfPublishing #BookMarketing

Welcome to the Elite Publishing Podcast! In today’s episode, we sit down with Dr. Kevin Kramer, dentist, serial entrepreneur, and USA Today bestselling author of "Quantum Accountability." Host Mark Scherer dives into Kevin’s unique journey from developing business principles for his dental practice to transforming those processes into a leadership book that’s making waves well outside the world of dentistry.

Kevin candidly shares how his mindset and circle of influence sparked his decision to write, and why he believes everyone has a book inside them—no matter their background. He walks us through his creative process, from mind-mapping and dictation to enlisting both an editor and his wife as a co-author to bring his vision to life. You’ll also learn about the publishing journey, why Kevin chose a hybrid model, and the impact of his book on his career and personal growth.

Whether you’re an entrepreneur, aspiring author, or simply interested in leadership and success, you’ll find plenty of practical tips and inspiration in Kevin’s story. Plus, discover the tools and strategies he recommends to make your own author journey smoother. So, get ready to take notes—this is an episode you won’t want to miss!

Learn more: https://www.kremerleadership.com/

Welcome to another exciting episode of the Elite Publishing podcast! Today, we're diving deep into the world of book publishing and marketing with our special guest, Mark Podolsky, also known as The Land Geek. Mark shares his inspiring journey of turning his expertise into written form, the strategies he employed to successfully market his book, and the challenges he faced along the way.Learn More Here: https://www.thelandgeek.com/

Dirt Rich: https://landgeek.samcart.com/products/dirt-rich?utm_source=elite-expert-insider&utm_medium=podcast

Welcome to another inspiring episode of the Elite Publishing Podcast. Today, we're thrilled to have an engaging conversation with Lynn Abaté-Johnson, a two-time international best-selling author whose journey into writing was as transformative for her as it has been for her readers. In this episode, Lynn shares her poignant story of becoming an 'accidental author' after documenting her mother's health journey on CaringBridge.org. Her heartfelt book, 'Out of Love: A Daughter's Journey with Her Mom to the End,' offers a realistic yet compassionate perspective on caregiving, filled with practical advice and emotional support.Learn More: https://www.lynnabatejohnson.com/

Welcome back to another episode of Elite Publishing Podcast! This time, we're thrilled to host the incredible Udo Erasmus, renowned author of the influential book "Fats that Heal, Fats that Kill," which has sold over 250,000 copies. Joining us today, alongside our host, Jen Foster, Udo delves into the fascinating journey of writing his book and how he transformed his obsession with fats into a tangible legacy. From clicking away on an Underwood manual typewriter to navigating the complexities of self-promotion and marketing, Udo shares candid insights into the painstaking yet rewarding world of book writing.Learn More: https://udoerasmus.com/