In this episode of the Elite Podcast, Lee sits down with Fin Heesom, a decorated kickboxing champion who has now set his sights on the world of boxing. Fin shares his incredible journey as a multiple WACKO World, British, and European Champion, detailing his greatest achievements and most challenging moments, including fighting and winning with a fractured spine. They delve into the critical role of mindset, the transition from kickboxing to boxing, and the strategic planning involved in building a personal brand in the boxing world. Learn how Fin's unique style, competitive spirit, and unwavering determination continue to drive his success in a new arena.

Chapters:
00:00 Introduction and Achievements
00:47 Podcast Introduction and Guest Welcome
01:50 Specialisation in Martial Arts
02:14 The Importance of Continuous Fighting
02:58 Contact Rules and Their Impact
04:47 Disqualification and Redemption
11:23 Winning the World Title
21:12 The Role of Coaches and Training
31:47 The Importance of Fitness in Fighting
32:56 Transitioning to Boxing
36:49 The Journey to Professional Boxing
42:33 Training and Sparring
56:39 Building a Personal Brand
01:01:51 Final Thoughts and Future Plans

The Elite Podcast is a brand-new show where host Lee Matthews speaks to individuals who are at the top of their industry and profession. The guests will be from different backgrounds including combat sports, military, and business to coaching. Lee will be finding out along with you why they have become the best in their fields and enjoyed acclaimed success and what they all share – their determination to become ELITE in their field.

Lee Matthews is a former paratrooper, kickboxing world champion and now entrepreneur. He is the owner of the UK's biggest chain of martial arts centres.

Follow Lee on social media for more:
▶︎ Facebook - https://www.facebook.com/lee.matthewsbmma
▶︎ Instagram - https://www.instagram.com/leematthewsofficial/
▶︎ Lee’s Book - https://shorturl.at/fyGI7

Recorded and Produced by Liverpool Podcast Studios
▶︎ Web - http://www.liverpoolpodcaststudios.com
▶︎ Instagram - http://www.instagram.com/liverpoolpodcaststudios
▶︎ LinkedIn - http://www.linkedin.com/company/liverpool-podcast-studios

In this episode of The Elite Podcast, we speak with Bianca Cook, a three-time world champion and double Olympic medalist in Taekwondo. Bianca shares her journey from starting Taekwondo at age 11 to her rise through the ranks, discussing the challenges she faced, including multiple knee surgeries, and her mindset that helped her stay on top. She also talks about her upbringing in Liverpool, the influence of her family, and her plans the future including media presenting and opening a multi-combat gym. Tune in to hear Bianca's insights on resilience, competition, and staying motivated.

Chapters:
00:00 Introduction
01:29 Life in Liverpool
04:49 Joining the National Team
07:58 Overcoming Injuries
16:30 Achievements and Championships
22:45 Olympic Selection Disappointment
27:41 The Unpredictability of the Olympics
29:04 The Prestige of the Olympics vs. World Championships
30:38 The Mental and Physical Challenges of Competition
31:10 The Importance of a Positive Mindset
32:11 Overcoming Injuries and Adversities
32:47 The Rigors of Taekwondo Training
37:26 The Role of Competitiveness in Training
41:04 The Influence of a Training Partner
44:07 Future Plans
49:36 Conclusion

The Elite Podcast is a brand-new show where host Lee Matthews speaks to individuals who are at the top of their industry and profession. The guests will be from different backgrounds including combat sports, military, and business to coaching. Lee will be finding out along with you why they have become the best in their fields and enjoyed acclaimed success and what they all share – their determination to become ELITE in their field.

Lee Matthews is a former paratrooper, kickboxing world champion and now entrepreneur. He is the owner of the UK's biggest chain of martial arts centres.

Follow Lee on social media for more:
▶︎ Facebook - https://www.facebook.com/lee.matthewsbmma
▶︎ Instagram - https://www.instagram.com/leematthewsofficial/
▶︎ Lee’s Book - https://shorturl.at/fyGI7

Recorded and Produced by Liverpool Podcast Studios
▶︎ Web - http://www.liverpoolpodcaststudios.com
▶︎ Instagram - http://www.instagram.com/liverpoolpodcaststudios
▶︎ LinkedIn - http://www.linkedin.com/company/liverpool-podcast-studios

In this episode, Lee interviews David Lowe, a martial arts business coach, funnel builder, and AI expert. David shares his journey in the martial arts industry since 1999, discussing his involvement with NAPMA and the introduction of marketing strategies that transformed martial arts schools into thriving businesses. They explore the impact of program-based systems, the rise and fall of certain marketing schemes, and the rebirth of the industry. David delves into modern-day tools like AI and funnels, providing insights into how they can revolutionize martial arts marketing and operations. Tune in to learn about the past, present, and future of martial arts business strategies.

Chapters:
00:00 Introduction to Martial Arts Business
00:45 Early Encounters and Influences
01:35 The Birth of NAPMA and Its Impact
03:50 Marketing Pioneers in Martial Arts
06:27 Challenges and Growth in the Industry
08:35 The Evolution of Martial Arts Business Models
13:33 The Role of Mentorship and Coaching
19:36 Rebirth and Modern Developments
25:16 The College of Martial Arts: A Brief History
26:37 Revolutionizing Martial Arts Training for Kids
28:17 The Fred Mertens Influence
31:07 The Rise and Fall of Program-Based Training
33:37 Transition to Business Coaching
34:53 The Power of Funnels and Automation
42:31 Embracing AI in Marketing
50:54 The Future of AI in Business
52:40 Conclusion and Final Thoughts

The Elite Podcast is a brand-new show where host Lee Matthews speaks to individuals who are at the top of their industry and profession. The guests will be from different backgrounds including combat sports, military, and business to coaching. Lee will be finding out along with you why they have become the best in their fields and enjoyed acclaimed success and what they all share – their determination to become ELITE in their field.

Lee Matthews is a former paratrooper, kickboxing world champion and now entrepreneur. He is the owner of the UK's biggest chain of martial arts centres.

Follow Lee on social media for more:
▶︎ Facebook - https://www.facebook.com/lee.matthewsbmma
▶︎ Instagram - https://www.instagram.com/leematthewsofficial/
▶︎ Lee’s Book - https://shorturl.at/fyGI7

Recorded and Produced by Liverpool Podcast Studios
▶︎ Web - http://www.liverpoolpodcaststudios.com
▶︎ Instagram - http://www.instagram.com/liverpoolpodcaststudios
▶︎ LinkedIn - http://www.linkedin.com/company/liverpool-podcast-studios

In this episode of the Elite Podcast, Lee sits down with Damon Sansum, kickboxing world champion, Olympic Taekwondo GB coach, and multiple world medalist. Damon shares his journey from starting martial arts at 12, overcoming challenges and injuries, to becoming a successful athlete and coach. The conversation covers Damon's early influences, transition from kickboxing to Olympic Taekwondo, and the psychological and physical demands of being a top-level athlete. They also discuss the future of martial arts and the exciting new Total Combat event. This episode offers an in-depth look into the life and mindset of a martial arts champion.

Chapters:
00:00 The Beginning of a Martial Arts Journey
01:21 Early Kickboxing Days
02:23 Memorable Tournaments and Training
04:58 Life Changes and Moving to Scotland
10:20 The Importance of Male Influence
11:53 Sliding Door Moments
12:18 The Martial Arts Lifestyle
13:34 Challenges and Respect for My Dad
20:19 Transition to Olympic Taekwondo
25:41 The Fighting Chance Program
31:58 The Evolution of Front Leg Techniques
33:16 Influence of GB Team on International Taekwondo
35:32 Adapting Techniques Across Styles
40:24 The Role of Mindset in Athletic Success
42:18 Challenges and Rewards of Martial Arts Training
49:27 Total Combat
55:20 The Future of Martial Arts Competitions
01:05:39 Conclusion and Upcoming Events

The Elite Podcast is a brand-new show where host Lee Matthews speaks to individuals who are at the top of their industry and profession. The guests will be from different backgrounds including combat sports, military, and business to coaching. Lee will be finding out along with you why they have become the best in their fields and enjoyed acclaimed success and what they all share – their determination to become ELITE in their field.

Lee Matthews is a former paratrooper, kickboxing world champion and now entrepreneur. He is the owner of the UK's biggest chain of martial arts centres.

Follow Lee on social media for more:
▶︎ Facebook - https://www.facebook.com/lee.matthewsbmma
▶︎ Instagram - https://www.instagram.com/leematthewsofficial/
▶︎ Lee’s Book - https://shorturl.at/fyGI7

Recorded and Produced by Liverpool Podcast Studios
▶︎ Web - http://www.liverpoolpodcaststudios.com
▶︎ Instagram - http://www.instagram.com/liverpoolpodcaststudios
▶︎ LinkedIn - http://www.linkedin.com/company/liverpool-podcast-studios

In this episode of the Elite Podcast, Lee sits down with Roy Baker, WAKO World President and former world kickboxing champion. They discuss Roy's journey from being a top fighter in Ireland to leading one of the largest kickboxing organizations in the world. Roy shares insights into his martial arts philosophy, the evolution of Irish kickboxing, and the impact of WAKO's recognition by the International Olympic Committee. They also delve into the organization of major kickboxing events like the Irish Open and the future goals for WAKO, including potential Olympic inclusion. This in-depth conversation highlights Roy's commitment to the sport and his vision for its continued growth and success.

Chapters:
00:00 Introduction
01:34 Balancing High-Profile Roles
02:54 The Evolution of Irish Kickboxing
06:57 The Art of Points Fighting
12:00 The Impact of Algorithms on Society
13:25 Resilience Through Martial Arts
14:52 The Drive for Continuous Improvement
16:24 Dedication to WAKO and Olympic Aspirations
17:49 Leadership and Vision for WAKO
21:14 Challenges and Opportunities in Kickboxing
24:52 The Legacy of the Irish Open
31:11 Reunion and Reflections on the Hayashi Team
34:15 Concluding Thoughts and Future Goals

The Elite Podcast is a brand-new show where host Lee Matthews speaks to individuals who are at the top of their industry and profession. The guests will be from different backgrounds including combat sports, military, and business to coaching. Lee will be finding out along with you why they have become the best in their fields and enjoyed acclaimed success and what they all share – their determination to become ELITE in their field.

Lee Matthews is a former paratrooper, kickboxing world champion and now entrepreneur. He is the owner of the UK's biggest chain of martial arts centres.

Follow Lee on social media for more:
▶︎ Facebook - https://www.facebook.com/lee.matthewsbmma
▶︎ Instagram - https://www.instagram.com/leematthewsofficial/
▶︎ Lee’s Book - https://shorturl.at/fyGI7

Recorded and Produced by Liverpool Podcast Studios
▶︎ Web - http://www.liverpoolpodcaststudios.com
▶︎ Instagram - http://www.instagram.com/liverpoolpodcaststudios
▶︎ LinkedIn - http://www.linkedin.com/company/liverpool-podcast-studios

In this episode of the Elite Podcast, we interview Greg Allison, a former Royal Marine Commando, Met Police Armed Protection Officer, and Martial Arts Entrepreneur. We discuss Allison's journey from discovering he could get abs in his thirties to making slight tweaks in his nutrition, which led him to join the Marines. They delve into his career in the Met Police, including dramatic events and experiences in Croydon and within the Diplomatic Protection Group, as well as his switch to professional martial arts coaching. Alongside captivating stories from his time as a bodyguard and his approach to training and nutrition, Allison shares insights from his successful martial arts school, filled with over 300 students. They explore the challenges and rewards of this lifestyle, emphasizing the importance of consistency and association for achieving success.

Chapters:
00:00 Introduction
01:48 Coaching and Body Transformation
03:39 Navigating Nutrition and Fitness Trends
08:45 Growing Up in Portsmouth
11:01 Martial Arts Beginnings
13:13 Competing in Karate
19:27 Joining the Royal Marines
25:48 Struggles and Adaptations in Training
27:11 Life After the Marines
29:19 Experiences as a Doorman
32:07 Joining the Met Police
36:19 Diplomatic Protection and Bodyguarding
44:05 Transition to Martial Arts Instruction
47:06 Building a Successful Martial Arts School
50:42 Consistency and Growth in Business
52:27 Final Thoughts

The Elite Podcast is a brand-new show where host Lee Matthews speaks to individuals who are at the top of their industry and profession. The guests will be from different backgrounds including combat sports, military, and business to coaching. Lee will be finding out along with you why they have become the best in their fields and enjoyed acclaimed success and what they all share – their determination to become ELITE in their field.

Lee Matthews is a former paratrooper, kickboxing world champion and now entrepreneur. He is the owner of the UK's biggest chain of martial arts centres.

Follow Lee on social media for more:
▶︎ Facebook - https://www.facebook.com/lee.matthewsbmma
▶︎ Instagram - https://www.instagram.com/leematthewsofficial/
▶︎ Lee’s Book - https://shorturl.at/fyGI7

Recorded and Produced by Liverpool Podcast Studios
▶︎ Web - http://www.liverpoolpodcaststudios.com
▶︎ Instagram - http://www.instagram.com/liverpoolpodcaststudios
▶︎ LinkedIn - http://www.linkedin.com/company/liverpool-podcast-studios

In this episode of the Elite Podcast, Lee sits down with Richard Lunt, a multiple world kickboxing champion and owner of Streetwise Fighters Liverpool. Richard digs deep into his career, opening up about a significant arm injury, his tremendous fighting spirit, and the trials and tribulations that have shaped his journey.

Chapters:
00:00 Introduction
01:02 Richard's Recent Fight and Injury Details
11:02 Richard's Martial Arts Journey
12:16 Training and Fighting Philosophy
26:15 A Close Call in the Ring
27:34 Understanding MMA Rules
28:34 A Swift Victory
29:24 Transitioning from MMA to Karate Combat
29:52 A Freak Injury and Unfinished Business
32:33 Respect and Rivalry in the Fight Game
34:08 Building a Martial Arts School
42:28 Future Plans and Legacy
42:59 Reflecting on Loss and Motivation
46:11 Balancing Family and Fighting
48:50 Conclusion

The Elite Podcast is a brand-new show where host Lee Matthews speaks to individuals who are at the top of their industry and profession. The guests will be from different backgrounds including combat sports, military, and business to coaching. Lee will be finding out along with you why they have become the best in their fields and enjoyed acclaimed success and what they all share – their determination to become ELITE in their field.

Lee Matthews is a former paratrooper, kickboxing world champion and now entrepreneur. He is the owner of the UK's biggest chain of martial arts centres.

Follow Lee on social media for more:
▶︎ Facebook - https://www.facebook.com/lee.matthewsbmma
▶︎ Instagram - https://www.instagram.com/leematthewsofficial/
▶︎ Lee’s Book - https://shorturl.at/fyGI7

Recorded and Produced by Liverpool Podcast Studios
▶︎ Web - http://www.liverpoolpodcaststudios.com
▶︎ Instagram - http://www.instagram.com/liverpoolpodcaststudios
▶︎ LinkedIn - http://www.linkedin.com/company/liverpool-podcast-studios

Join us on this episode of the Elite Podcast, where we sit down with Steve Brown, a former paratrooper, Pathfinder, and bestselling author. Steve takes us through his extraordinary experiences in the military, from grueling physical training and near-death situations to his time in Iraq encountering life-threatening ambushes. We also delve into his post-military life, exploring the challenges of integrating into civilian life and managing mental health issues through therapy and martial arts. Tune in for an insightful and candid conversation about the highs and lows of a decorated military career and the journey of finding balance afterward.

Chapters:
00:00 Introduction
01:14 Reminiscing About the Past
01:57 Writing and Nicknames
03:53 Travel and Military Life
05:21 The Majority Report
09:32 Political Views and Social Commentary
16:11 Childhood Memories and Family
22:28 Joining the Army
33:58 Extended Training Duration
34:37 Pathfinder Selection Process
36:29 Physical and Navigation Tests
40:41 Final Exercises and Probation
59:23 Integration and Mental Health Challenges
01:06:21 Martial Arts and Writing as Therapy
01:11:11 Conclusion and Farewell

The Elite Podcast is a brand-new show where host Lee Matthews speaks to individuals who are at the top of their industry and profession. The guests will be from different backgrounds including combat sports, military, and business to coaching. Lee will be finding out along with you why they have become the best in their fields and enjoyed acclaimed success and what they all share – their determination to become ELITE in their field.

Lee Matthews is a former paratrooper, kickboxing world champion and now entrepreneur. He is the owner of the UK's biggest chain of martial arts centres.

Follow Lee on social media for more:
▶︎ Facebook - https://www.facebook.com/lee.matthewsbmma
▶︎ Instagram - https://www.instagram.com/leematthewsofficial/
▶︎ Lee’s Book - https://shorturl.at/fyGI7

Recorded and Produced by Liverpool Podcast Studios
▶︎ Web - http://www.liverpoolpodcaststudios.com
▶︎ Instagram - http://www.instagram.com/liverpoolpodcaststudios
▶︎ LinkedIn - http://www.linkedin.com/company/liverpool-podcast-studios