Elevator 212: Peter Flores is the founder of Juan, Please, a bold new beverage company born from a blend of corporate insight, cultural roots, and entrepreneurial grit. With a background spanning hospitality, media, and alcohol partnerships at VICE, Peter saw a white space in the ready-to-drink market and built a brand designed to stand out.

In this conversation, Peter shares his journey from NYU to entrepreneurship, the importance of adaptability, and the mindset that guides him. He dives into team dynamics, marketing strategy, and how embracing discomfort has helped Juan, Please grow in one of the most competitive industries out there.

01:58
The Meandering Path to Entrepreneurship

11:46
Corporate Experience and Its Impact

18:55
The Birth of Juan Please Drink Company

25:08
The Joy of Mentorship and Team Dynamics

30:55
Milestones and Growth in Business

33:42
Navigating Competition and Market Positioning

38:34
The Importance of Adaptability and Learning

43:31
Peter's Mental Motto

Parker and Sam unpack why obsessing over long-term plans can actually hold you back. They share how focusing on short-term action, just five days at a time, can lead to more momentum, clarity, and confidence.

03:45
Living by Values vs. Future Planning

11:31
Finding Balance Between Long-Term and Short-Term

15:02
Embracing Uncertainty and Flexibility

Elevator 211: Jenna Pereira is the founder of JP Social and a self-proclaimed professional hype girl who helps creators and entrepreneurs show up online with confidence and purpose. From her early days freelancing on Upwork to building a boutique agency during COVID, Jenna’s story is all about entrepreneurship, authenticity, and building a business that supports your dream life.

In this episode, Jenna joins Parker and Sam to talk about what it means to post with intention, why social media is a new kind of currency, and how to embrace the messiness of content creation.

07:05
The Evolution of JP Social and Entrepreneurial Spirit

14:58
Social Media Strategy and Its Importance

24:01
Authenticity in Social Media and Building Connections

27:00
The Journey of Content Creation

33:57
The Evolution of Personal Branding

35:49
Mindfulness and Grounding Practices

40:59
Book Recommendations

42:49
Jenna's Mental Motto

Camp isn’t just fun and games, it’s a mindset reset. In this episode, Parker and Sam break highlight the first leg of their Elevate Camp Tour at Lake of the Woods and Greenwoods Camps and discuss why summer camp is the perfect space for reflection, leadership, and personal growth. They explore how nature, disconnection, and service create the clarity young people crave.

Elevator 210: Joe Vogel is a member of the Maryland House of Delegates representing the 17th district, which includes Gaithersburg and Rockville. As a young immigrant and one of Maryland’s rising political voices, Joe shares how his family’s history, values, and challenges shaped his mission to serve in public office.

In this conversation, Joe opens up about his path to public office, the pressure of representing his generation, and the mental fortitude it takes to lead with conviction. From navigating campaign stress to finding his voice on the House floor, Joe reminds us that resilience, support, and perspective are powerful tools for impact.

02:08
Joe's Journey: From Immigrant to Legislator

05:49
The Impact of Family History on Public Service

09:49
Deciding to Run: The 'Oh Sh*t' Moment

14:01
Navigating Young Adulthood and Career Choices

17:48
A Day in the Life of a Delegate

23:58
Imposter Syndrome in Politics

25:50
The Power and Responsibility of Young Legislators

34:46
Navigating Political Tensions and Personal Beliefs

40:59
The Human Side of Politics: Balancing Personal and Public Life

48:56
Joe's Mental Motto

Why does every decision feel so intense? In this episode, Parker and Sam unpack the pressure of decision-making in adulthood from anxiety and overthinking to the fear of regret. They explore why commitment matters more than certainty, and how learning through action, not perfection, leads to real personal growth.

Elevator 209: Jessie Yaffe is a certified holistic health and mindset coach who helps others reconnect with themselves through mindfulness, emotional healing, and inner child work. After navigating chronic stress and inspired by her sister’s cancer journey, Jessie found purpose in guiding others toward self-worth and sustainable well-being.

In this episode, Jessie opens up about the importance of vulnerability, managing energy in chaotic environments, and how community can be a tool for healing. She dives into the philosophies behind her practice, shares her personal growth journey, and reminds us all not to take life too seriously.

Amid rising antisemitism and growing tension around the world, Parker and Sam reflect on what it means to be proudly and visibly Jewish in a time that often feels unsafe. They open up about the tension between fear and identity, and why now more than ever, silence isn’t an option.

Disclaimer: This episode is a personal reflection on Jewish identity and safety in America today. It does not represent a political position on the conflict in the Middle East.