Elevator 212: Peter Flores is the founder of Juan, Please, a bold new beverage company born from a blend of corporate insight, cultural roots, and entrepreneurial grit. With a background spanning hospitality, media, and alcohol partnerships at VICE, Peter saw a white space in the ready-to-drink market and built a brand designed to stand out.

In this conversation, Peter shares his journey from NYU to entrepreneurship, the importance of adaptability, and the mindset that guides him. He dives into team dynamics, marketing strategy, and how embracing discomfort has helped Juan, Please grow in one of the most competitive industries out there.

01:58
The Meandering Path to Entrepreneurship

11:46
Corporate Experience and Its Impact

18:55
The Birth of Juan Please Drink Company

25:08
The Joy of Mentorship and Team Dynamics

30:55
Milestones and Growth in Business

33:42
Navigating Competition and Market Positioning

38:34
The Importance of Adaptability and Learning

43:31
Peter's Mental Motto

Parker and Sam unpack why obsessing over long-term plans can actually hold you back. They share how focusing on short-term action, just five days at a time, can lead to more momentum, clarity, and confidence.

03:45
Living by Values vs. Future Planning

11:31
Finding Balance Between Long-Term and Short-Term

15:02
Embracing Uncertainty and Flexibility

Elevator 211: Jenna Pereira is the founder of JP Social and a self-proclaimed professional hype girl who helps creators and entrepreneurs show up online with confidence and purpose. From her early days freelancing on Upwork to building a boutique agency during COVID, Jenna’s story is all about entrepreneurship, authenticity, and building a business that supports your dream life.

In this episode, Jenna joins Parker and Sam to talk about what it means to post with intention, why social media is a new kind of currency, and how to embrace the messiness of content creation.

07:05
The Evolution of JP Social and Entrepreneurial Spirit

14:58
Social Media Strategy and Its Importance

24:01
Authenticity in Social Media and Building Connections

27:00
The Journey of Content Creation

33:57
The Evolution of Personal Branding

35:49
Mindfulness and Grounding Practices

40:59
Book Recommendations

42:49
Jenna's Mental Motto