『Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)』のカバーアート

Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

著者： Elite Agent
無料で聴く

このコンテンツについて

 Thought Leaders – Real Estate Re-imagined spotlights the outside-the-box minds rewriting how property is sold, leased and managed worldwide. Host Samantha McLean, editor of Elite Agent, shares frank, inspiring conversations with real estate practitioners as well as founders and entrepreneurs from outside the industry. Expect actionable playbooks on AI-powered prospecting, climate-change resilience, brand storytelling, next-gen leadership and talent retention. Each episode distils data and tactics you can apply immediately—whether you’re chasing your first million in GCI, steering a multi-office network or craving a better work-life balance. Subscribe to reimagine what’s possible and thrive in real estate’s new era.© Elite Agent 2025 マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 出世 就職活動 経済学
エピソード
  • How Luke Saville Sold 26 Properties Using Only Social Media

    How Luke Saville Sold 26 Properties Using Only Social Media
    2025/10/17
    What happens when a real estate agent makes the radical decision to turn down million-dollar listings to focus exclusively on apartments? Luke Saville's journey proves that strategic niching isn't just smart business – it's revolutionary. Meet Luke Saville A multi-award-winning agent and auctioneer with over 500 auctions to his name, Luke is The Agency's apartment specialist who's transformed his business by saying "no" to everything outside his niche. Operating primarily in Hawthorn, Victoria, he has earned a reputation as Melbourne’s go-to apartment expert, generating extraordinary results through authentic social media storytelling and laser-focused market positioning. Meet Your Host: Claudio Encina Stepping in as host this week on behalf of Samantha McLean, Claudio is a former seven-figure real estate agent who built a thriving team, only to realize that success without fulfilment comes at a high cost. After feeling stressed, disconnected, and overwhelmed, he transformed his approach with expert coaching to create a model that delivers freedom, scale, and financial success. Today, Claudio has helped over 1,000 agents implement this model, enabling them to dominate their markets while living a life full of meaningful experiences. He believes that if your business doesn’t work for you, then it’s not working. What You’ll Learn In This Episode How to identify and commit to your profitable niche (even when it means saying no to big commissions) The social media strategy that generated 26 direct property sales in 12 months Luke's storytelling framework for listing descriptions that sell properties sight-unseen Why raw, authentic content outperforms polished marketing videos The psychology behind niching down and becoming known for "something" rather than everything Chapters Chapters 00:00:00 Introduction: Meet Luke Saville, The Apartment Specialist 00:02:05 The Power of Saying No: Turning Down $3 Million Houses 00:04:23 26 Properties Sold Through Social Media - No Advertising 00:05:12 The Collingwood Property That Changed Everything 00:06:18 Storytelling That Sells: Revolutionary Listing Descriptions 00:09:02 The New Zealand Buyer Who Bought Sight Unseen 00:10:54 Following the Attention: Why Every Agent Needs Social Media 00:12:02 AI, Raw Content, and Live Auctions on TikTok 00:13:36 Work-Life Balance: Managing 100+ Sales with Young Kids 00:15:26 Advice for Struggling Agents Connect with Luke Saville Email: lukesaville@theagency.com.au Phone: +61 437 720 806 Instagram: lukesaville_ Connect with Claudio Encina Website: https://www.claudioencina.com/ Email: claudio@claudioencina.com Discover More From Elite Agent Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate #LukeSaville #SocialMediaStrategy #ClaudioEncina
    続きを読む 一部表示
    1分未満
  • Do Real Estate Agents Deserve Their Bad Reputation? EDGE CASE Debate with Dion Besser & Luke Evans

    Do Real Estate Agents Deserve Their Bad Reputation? EDGE CASE Debate with Dion Besser & Luke Evans
    2025/10/10
    Are real estate agents trusted advisors helping families achieve dreams — or commission-hungry operators who've earned their notorious reputation? When industry ethics rankings put agents below politicians, it’s time for an uncomfortable conversation. So what happens when you take that controversial question and force two respected industry veterans to argue opposite sides? Welcome to EDGE CASE — our new debate series where we test assumptions, challenge the status quo, and expose what people really think. TODAY'S BIG QUESTION: Do real estate agents still deserve their bad reputation? THE TWIST: They flipped a coin to decide who would argue which side — they may be arguing against their own beliefs. IN THIS ROUND Dion Besser (Besser + Co) — 26 years of straight-talking experience across Melbourne and London. Luke Evans (The Agency, NSW) — With experience managing hundreds of agents across diverse markets, he’s seen every side of the trust debate. WHY EDGE CASE EXISTS We’re here to challenge traditional thinking in an era of disruption and change. Each episode tackles a controversial topic the industry whispers about — but rarely talks about out loud. This is intellectual combat designed to make the entire real estate industry smarter. THE FORMAT: Round 1: Opening arguments Round 2: Cross-examination Round 3: Evidence bombs Round 4: Direct confrontation Round 5: Rebuttals Round 6: TRUTH REVEAL (they drop the act) VOTE: Do real estate agents still deserve their bad reputation? Cast your vote in Monday's Elite Agent Brief (http://thebrief.eliteagent.com/) SUBSCRIBE: Don’t miss upcoming EDGE CASE episodes — where bold minds debate the questions that shape the future of real estate. Chapters Chapters 00:00:00 Do Agents Still Deserve Their Bad Reputation? 00:00:55 Welcome to Edge Case 00:01:27 Meet the Debaters: Dion Besser and Luke Evans 00:02:48 Topic Selection and Coin Toss 00:06:15 Opening Statements: The Case Against Agents 00:08:20 Opening Rebuttal: Defending Modern Agents 00:09:50 Cross-Examination: Why Do Scandals Keep Recurring? 00:16:53 Evidence Battle: Ethics Rankings vs Prosecution Stats 00:22:20 The Underquoting Debate 00:24:42 Truth Reveal: What They Really Think 00:30:26 Final Advice: How to Improve the Industry Connect with Dion Besser Website: www.besserco.com.au Instagram: https://www.instagram.com/dionbesser_bessercorealestate/ Email: dion@besserco.com.au Phone: +614 12 556 443 Connect with Luke Evans Website: https://www.lukeevans.io/ The Agency: https://theagency.com.au/team/luke-evans Instagram: https://www.instagram.com/luke_evans.io/ LinkedIn: https://www.linkedin.com/in/luke-evans-745519168/ Email: lukeevans@theagency.com.au Phone: +614 02 378 655 Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate #DionBesser #LukeEvans #RealEstateLeadership #RealEstateAgents
    続きを読む 一部表示
    1分未満
  • Ryan J. Coyne Reveals Psychology-First AI Strategy That Boosted Commission 144%

    Ryan J. Coyne Reveals Psychology-First AI Strategy That Boosted Commission 144%
    2025/10/03
    What if 90% of real estate agents are using AI completely wrong – while the top 10% quietly dominate their markets? Most agents think AI means throwing everything into ChatGPT and hoping for the best. But Ryan J. Coyne, Chief Experience Officer at SERHANT and the tech mastermind behind one of the world's most followed real estate brands, reveals why that approach is killing your conversion rates. In this deep conversation, Coyne shares how agents using a psychology-first AI approach saw a 144% increase in gross commission income – not by replacing humanity, but by amplifying it strategically. Meet Ryan J. Coyne Known simply as "Coyne," he's been pioneering AI integration in real estate since 2020 – years before most agents knew what ChatGPT was. As CXO at SERHANT, he's helped build a global real estate empire that leverages cutting-edge technology without losing the human connection. What you’ll learn in this episode Why AI adoption timing doesn't actually matter – and how you can start today and still compete with early adopters The "humanity amplification" strategy: identifying where your human touch makes the biggest difference How to use personality profiling (Crystal + DISC) combined with AI to create personalised client experiences The psychology-first AI approach that converts 144% better than traditional methods Why agents need to stop asking "Will AI replace me?" and start asking "Where does my humanity make the most difference?" Practical prompts that turn generic AI responses into your authentic voice Chapters Chapters 00:00:00 Introduction 00:02:06 Meet Ryan Coyne: The Tech Mastermind Behind SERHANT 00:03:09 The Electronics Store Hustle That Changed Everything 00:07:06 Why Real Estate Agents Don't Need to Be Tech Experts 00:09:57 Your AI Journey: Why You Can Start Today and Still Win 00:11:45 Humanity as the New Premium 00:13:30 Where Your Humanity Makes the Most Difference 00:16:18 Inside SERHANT Simple: Insta-cart for Real Estate Agents 00:18:39 Crystal Knows: The 144% Commission Boost Secret 00:24:52 From CTO to Chief Experience Officer 00:31:13 Advanced AI Prompts 00:34:14 Final Wisdom: Self-Awareness Is Your Superpower Resources Mentioned: ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt) SERHANT. S.MPLE - AI productivity tool (https://www.simple.serhant.com/) Crystal Knows - AI platform providing personality insights to improve communication (https://www.crystalknows.com/) Connect with Coyne LinkedIn: linkedin.com/in/ryanjcoyne Instagram: instagram.com/ryanjcoyne Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #AustralianRealEstate #SERHANT #RyanJCoyne
    続きを読む 一部表示
    1分未満
まだレビューはありません