『Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)』のカバーアート

Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

著者： Elite Agent
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 Thought Leaders – Real Estate Re-imagined spotlights the outside-the-box minds rewriting how property is sold, leased and managed worldwide. Host Samantha McLean, editor of Elite Agent, shares frank, inspiring conversations with real estate practitioners as well as founders and entrepreneurs from outside the industry. Expect actionable playbooks on AI-powered prospecting, climate-change resilience, brand storytelling, next-gen leadership and talent retention. Each episode distils data and tactics you can apply immediately—whether you’re chasing your first million in GCI, steering a multi-office network or craving a better work-life balance. Subscribe to reimagine what’s possible and thrive in real estate’s new era.© Elite Agent 2025 マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 出世 就職活動 経済学
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  • Why Most Agents Fail at Nurturing Clients (And How to Beat Stronger Competitors) - with Adam Joske

    Why Most Agents Fail at Nurturing Clients (And How to Beat Stronger Competitors) - with Adam Joske
    2025/08/15
    Ever wondered why some agents consistently win listings while others struggle month after month? The answer isn't better presentation skills or flashy marketing – it's mastering what Adam Joske calls "the biggest hole in our business." Adam Joske isn't your typical real estate coach. This REIV Residential Salesperson of the Year (2015) built a database of 4,000 contacts with 90% accuracy, consistently beating stronger presenters by playing the long game. After spearheading Belle Properties' Victorian expansion and breaking records for over 25 years, Adam now works intensively with just a handful of agents at a time – helping them double their income by fixing the industry's nurture problem. What you’ll learn in this episode of Thought Leaders Why the 6 month - 2 year period is where 90% of agents disappear – and how to dominate this space From A to Advocate – Adam’s database categorisation system, and how he segments 4,000 contacts for targeted communication How to turn your newsletter into a revenue stream with local business partnerships AI-powered efficiency - Create market reports in 5 minutes using ChatGPT and CoreLogic data Why throwing money at sporting clubs fails – and what community involvement works instead Chapters Chapters 00:00:50 The lightbulb moment: Identifying the industry's biggest hole 00:04:40 How to beat stronger presenters every time using systematic nurture 00:09:10 Building a 4,000-contact database with 90% accuracy 00:14:40 Segmentation strategy: Sending relevant listings to targeted audiences 00:16:30 Market reports that work: Facts over fluff approach 00:19:00 Ron's transformation: Reconnecting with 1,000 past clients 00:24:20 The A to Advocate categorisation system explained 00:34:50 Newsletter sponsorship: Getting local businesses to fund your marketing 00:39:10 First steps to building your nurture system Subscribe for weekly real estate insights that ambitious agents use to build competitive advantage. Hit the notification bell to never miss strategies from industry thought leaders. About Adam Joske Multi-award winning Melbourne real estate leader with 30+ years selling experience. Now operates as freelance consultant working with select agents to implement systematic client nurturing. His approach focuses on relationship building over lead generation, helping agents create predictable income streams through database mastery. Resources Mentioned: ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt) Cotality (formerly CoreLogic Australia) - Property data and analytics provider (https://www.cotality.com) Connect with Adam Joske LinkedIn: https://www.linkedin.com/in/adamjoske/ Facebook: https://www.facebook.com/adam.joske/ Instagram: https://www.instagram.com/adam_joske/ Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate #AdamJoske #RealEstateCoaching #ClientNurture #DatabaseManagement
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  • Follow Your Dreams Sounds Like Cliché - Here's Why It's Not | Antonia Mercorella

    Follow Your Dreams Sounds Like Cliché - Here's Why It's Not | Antonia Mercorella
    2025/08/07
    “Be a trailblazer - not a follower!” That's Antonia Mercorella's advice for standing out by 2032. As the CEO who modernised a 100-year-old institution, she knows something about thinking differently. Antonia Mercorella didn't follow the traditional path to becoming Australia's most influential real estate institute CEO. As Queensland's first female and youngest REIQ leader, she's spent 10 years proving that sustainable change starts with solid foundations – not flashy initiatives. From theatre stages to courtrooms to boardrooms, her unconventional background equipped her with the negotiation skills and communication expertise that transformed a century-old institution into Australia's most forward-thinking industry body. Essential Insights for Real Estate Leaders Why "boring" governance work creates competitive advantage The member vs non-member decision that changed everything AI implementation guidelines with legal safeguards – consent-based approaches that protect your business Cross-industry learning strategies for staying ahead of market shifts (why real estate agents should study medicine and other sectors) Leadership development pathways for women in real estate (practical mentoring approaches that work) Chapters Chapters 00:00:00 Introduction and Guest Overview 00:03:33 Antonia’s Early Career and Pivot to Theatre 00:06:14 Lessons from Theatre, Communication, and Negotiation 00:15:38 Modernising the REIQ: Foundations and Governance 00:20:44 Innovation, Technology, and Realworks Platform 00:24:47 Seller Disclosure Law Reform and Compliance 00:30:35 Mandatory CPD and Elevating Professionalism 00:34:50 AI, Data Privacy, and the Future of Real Estate 00:40:30 Preparing for the Future: Olympics, Trends, and Trailblazing 00:44:09 Women in Leadership and Mentoring the Next Generation 00:48:16 Final Reflections and Takeaways 🎯 Who this is for: Agency principals ready to build foundations for the next decade, not just chase this year's trends. Resources Mentioned: ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt) RealWorks - An e-signature and forms platform supported by real estate institutes, used by nearly every practitioner in Queensland for compliance and contracts. (https://www.realworks.com.au/) Training & Education: Alternative Dispute Resolution (ADR) Training: A type of training focused on conflict resolution, negotiation skills, and mediation that Antonia found incredibly beneficial. Mandatory CPD (Continuing Professional Development): Compulsory training for real estate professionals in Queensland, covering risk/compliance and other flexible topics like negotiation and marketing. Steve Jobs' University Address: Antonia references a famous speech by Steve Jobs about connecting the dots in one's career journey. (https://www.youtube.com/watch?v=5BSbOc5VYY8) Organisations & Government Bodies Real Estate Institute of Queensland (REIQ) - QLD's peak real estate industry body, representing the profession for more than 100 years. (https://www.reiq.com/) The Forgotten Women Charity: An organisation for which Antonia serves as an ambassador to champion diversity. (https://www.theforgottenwomen.org.au/) Connect with Antonia Mercorella LinkedIn: https://www.linkedin.com/in/antonia-mercorella-8b516a43/ Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropTech #AustralianRealEstate #RealEstateLeadership #WomanInRealEstate #LeadershipDevelopment
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  • How to Use AI to Become More Human (Not Less) – with Tara Christianson

    How to Use AI to Become More Human (Not Less) – with Tara Christianson
    2025/08/01
    Can AI Replace Real Estate Relationships? What if the secret to thriving with AI isn't learning to be more like a machine – but discovering how to be more authentically human? That's the counterintuitive insight from Tara Christianson, who's spent over a decade helping agents navigate the intersection of technology and genuine connection. After delivering over 45 presentations across five Australian states, Tara has discovered something remarkable: the agents winning with AI aren't the ones replacing human touch with automation – they're the ones using technology to amplify their humanity. What you’ll learn in this episode The "doorman fallacy" – why efficient doesn't always mean effective in client relationships How to use AI to analyse your Google reviews and craft a unique value proposition that actually resonates The three-pillar framework for digital presence: Talk, Listen, Engage (and why AI changes everything about execution) Chapters Resources Mentioned: ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt) Perplexity - AI search and research tool (http://perplexity.ai) Claude - AI assistant for writing and analysis (http://claude.ai) Notion - AI-powered workspace for organisation (http://notion.so) HeyGen - Create AI avatar videos (http://heygen.com) Loom - Video messaging and AI features (http://loom.com) Signull on Substack - AI and tech insights (https://substack.com/) Connect with Tara Christianson LinkedIn: https://www.linkedin.com/in/tchristianson/ Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #RealEstateAI #PropertyTech #AgentTraining #DigitalTransformation #RealEstateInnovation #AustralianRealEstate #AgentLeadership #PropTech2025 #RealEstateStrategy #AIForAgents #EliteAgent #ThoughtLeaders #TaraChristianson #REAGroup #RealEstateCoaching
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