You keep hearing you should automate your social media with AI. Set it, forget it, let it post for you. But something about that feels off, and it should. In this episode Shaun walks through how he actually uses AI in his business, not to replace himself but to work alongside him. He shares his real weekly workflow: an AI assistant that drafts his LinkedIn posts from the week's meetings and stories, drops them in a Google Doc, and pings him on Slack every Sunday to review before anything gets scheduled. He also covers a better way to handle commenting without the auto-comment slop clogging everyone's feed. It all comes back to one line from a friend: augmented intelligence, not artificial. Grab a coffee. This one's a good one.

You built an AI agent to follow up with clients, and now it quietly runs in the background. But what happens the day the machine reboots, the internet drops, and your agent just stops, and you have no idea? In this episode, Shaun walks through the same problem he hit building an executive assistant agent on a local Mac Mini. The fix is a heartbeat: a small outside service that pings your system on a set cadence and pokes you when it goes quiet. He shares the free tool he landed on, healthchecks.io, how he set a 10-minute check with a 15-minute grace window, and why the monitor has to live outside the machine it's watching. Think of it like a wellness check for the family member who lives alone.

You bought an AI agent, tried it for a week, and quietly went back to doing things the old way. You're not alone. In this episode, Shaun explains why most out-of-the-box AI agents don't actually do what you need. They ask you to change how you work instead of working the way you already do. Shaun walks through the custom agents he built for Blue Cow Marketing over about two and a half weeks, starting small with one task: his meeting notes. He shares how that grew into a task system, drafted client emails, a sales dashboard, and a one-minute audio briefing every morning. He also gives you a simple first step you can do today. Fair warning: he says "crap" in the first ten seconds.