In this episode, Valentin Radu and Dennis Yu discuss the key takeaways from the first-ever online conference that is made about CLV with over 30+ speakers. 

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Choosing the right channel for your eCommerce business has always been a big challenge, especially with so many algorithms being changed on every social media platform, and talking to the right customer using the right piece of content is proving to be crucial for growth.

In this episode, we had a special guest joining Valentin Radu and Dennis Yu to understand how to make a difference in the current eCommerce market, Dean McElwee. 

Dean McElwee leads the European eCommerce strategy for The Kellogg Company across its portfolio of brands and customers. His remit covers Retail eCommerce, B2B eCommerce, and Direct to Consumer.

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It takes a lot of experience and knowledge to build a business that can succeed, but entrepreneurs often forget that they cannot do all the work required to make the business profitable. 

One of the biggest challenges is to find the right people which are capable of doing the jobs right while being involved in improving the culture and growth of the business. 

You can always find freelancers to help you out on any task, but you need trustworthy people for many aspects that can unlock different levels of success. In this episode, Valentin Radu and Dennis Yu discuss the importance of building a solid team inside an eCommerce, a strategy that covers all the levels of the funnels, hiring the right people, and measuring the right KPIs of growth. 

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