In this episode of The Ecommerce Growth Map Podcast, we break down a clear, repeatable framework for forecasting media dollars and return on ad spend (ROAS) across Meta and Google.

Instead of guessing budgets or reacting emotionally to performance, this episode shows how to plan paid media using real data, daily averages, historical returns, and marketing calendars. We walk through how to allocate media dollars across platforms, decide when to scale or pull back spend, and set realistic ROAS targets based on business goals and past performance.

Using real examples from peak shopping periods like Black Friday and Cyber Monday, we show how to adjust forecasts as performance changes and how to compare projections against actual results to make better decisions in real time.

If you’re a DTC founder, marketer, or operator looking for a smarter way to plan and control ad spend across Meta and Google, this episode gives you a system you can use year-round — not just during holidays.

In this episode of The Ecommerce Growth Map Podcast, we walk through the real Black Friday results from multiple DTC clients. You’ll see exactly what worked, what didn’t, and how we generated massive revenue across Meta, Google, and email during the biggest shopping weekend of the year.

We break down how one brand hit $28,993 in gross sales, how another drove $116,553 from Meta ads alone, what led to 460%–563% ROAS, and how inventory issues affected spend efficiency across accounts. You’ll also hear how our Google PMAX campaigns hit 349% and 375% ROI, why evergreen campaigns were paused, and how we pivoted into Cyber Monday messaging.

If you want real numbers, real strategy, and real lessons from BFCM, this episode gives you the full picture.

In this episode of The Ecommerce Growth Map Podcast, we break down the complete Google Ads strategy your brand needs to dominate Black Friday and Cyber Monday. From structuring your PMAX campaigns to building landing pages that actually convert, this episode shows you exactly how to prepare for the biggest shopping weekend of the year.

We cover how Google captures existing demand from high-intent shoppers, how Performance Max learns and optimizes your spend, and why your landing page experience is just as important as your ads during BFCM.

You’ll learn how to set up a PMAX campaign with dedicated BFCM asset groups, when to pause and relaunch for profitability, how to aggressively test video creatives, and why listicle-style landing pages consistently outperform standard product pages.

If you’re planning your Black Friday campaigns, this episode gives you a clear and proven blueprint to maximize conversions and return on ad spend.