Our Black Friday Results (ROAS, Revenue & What Really Happened)
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Our Black Friday Results (ROAS, Revenue & What Really Happened)
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In this episode of The Ecommerce Growth Map Podcast, we walk through the real Black Friday results from multiple DTC clients. You’ll see exactly what worked, what didn’t, and how we generated massive revenue across Meta, Google, and email during the biggest shopping weekend of the year.
We break down how one brand hit $28,993 in gross sales, how another drove $116,553 from Meta ads alone, what led to 460%–563% ROAS, and how inventory issues affected spend efficiency across accounts. You’ll also hear how our Google PMAX campaigns hit 349% and 375% ROI, why evergreen campaigns were paused, and how we pivoted into Cyber Monday messaging.
If you want real numbers, real strategy, and real lessons from BFCM, this episode gives you the full picture.