エピソード

  • Why Your Ecommerce Business Needs A Product Feed

    Why Your Ecommerce Business Needs A Product Feed
    2026/04/29

    Direct Shopify-to-ad-platform integrations hurt e-commerce performance. Using a feed management platform to optimise product data improves visibility, reduces costs, and enables profit-based campaign optimisation.
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    11 分
  • Advertising To Existing Customers

    Advertising To Existing Customers
    2026/04/02

    Most marketers overlook post-purchase advertising. But it's a highly cost-effective strategy to re-engage existing customers, boost brand affinity, and drive incremental sales through multi-channel ads.
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    12 分
  • Smarter Scaling With Marginal CPA

    Smarter Scaling With Marginal CPA
    2026/03/13

    Discover why your ad platform's reported CPA can mislead you when scaling budgets, and how tracking marginal CPA reveals the true cost of each additional sale.
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    14 分
  • Intro To The Podcast

    Intro To The Podcast
    2026/03/05
    7 分