Your next million-dollar business idea might be closer than you think, but how do you know if it's actually worth pursuing? I'm sitting down with Mark Pincus, founder of Zynga and the mind behind games like FarmVille and Words With Friends, to break down how to turn your instincts into products people actually want. Mark shares his powerful Proven, Better, New framework for testing ideas, avoiding costly mistakes, and figuring out what will sell before you invest all your time and money. We even put his strategies to work LIVE on one of my own businesses, and he shares how to use AI, customer feedback, and simple game mechanics to create products people keep coming back to. Whether you're launching something new or trying to scale what you've already built, this conversation will help you make smarter decisions, find your next winning idea faster, and have a lot more fun building your business. This episode is brought to you in part by Mark Pincus and Life at the Speed of Play. Check out our Sponsors: Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial. Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN. Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy. Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan. Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/Happy50. Terms may apply. Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend. HIGHLIGHTS 01:48 How Mark Pincus went from dreaming big in the Midwest to building Zynga. 05:45 The surprising way Mark uses everyday consumers to predict which products will succeed. 10:58 How Zynga tapped into an overlooked audience to create massively popular games. 14:53 How to develop a product mindset that helps you recognize winning business ideas. 16:55 Why your instincts might be right even when your business idea is wrong. 19:25 How I applied the Proven, Better, New framework to build Glōci. 23:50 How to make your product stand out in an already crowded market. 29:20 How to study successful competitors instead of reinventing the wheel. 32:36 The success metrics every entrepreneur should establish before launching. 34:35 How to tell whether your product or your marketing is the real problem. 38:01 When to pivot your business idea without abandoning your original vision. 40:34 The untapped opportunities in AI and consumer products. 45:48 How adding fun and gamification to your business can increase customer retention. 50:06 How to use AI to research competitors and make smarter business decisions. 52:53 How to test your business idea before investing time and money. 54:57 Why your next big breakthrough might come from an idea nobody else is willing to try. RESOURCES Learn how to turn podcast guesting into massive sales, save your spot for the free live training HERE! Make your own Million Dollar Media Kit HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Mark: @markpinc
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