RESOURCES

• Watch the full webinar here
• Join our newsletter! Earn your Professional Development hours with FREE sessions delivered right to your inbox every week
• Check out the producer of ECI, Playground, the Child Care Management Software

You’ve worked hard to build a strong program, but getting the right families to find you and take the next step can still feel overwhelming. If your marketing feels inconsistent, time-consuming, or unclear, you’re not alone. Many child care owners know they need a stronger online presence, but aren’t sure how to turn their website and marketing efforts into a system that actually supports enrollment.

In this practical, tech-friendly session, Chelsea, a professional web designer, will walk you through a simple five-step marketing system designed to help child care businesses market with more clarity and confidence. With your website at the center, you’ll explore how to create a digital home that builds trust with families, supports your enrollment goals, and connects strategically to tools like email marketing, lead magnets, and content.

Participants will leave with a clearer understanding of how to build a marketing foundation that works together, so they can spend less time guessing and more time using simple, intentional strategies to grow visibility, increase inquiries, and strengthen their business.

Learning Objectives

• Identify five key components of a digital marketing system that can help child care programs increase visibility and attract prospective families.

• Develop a simple marketing plan that uses a website, email, and content strategically to support enrollment and business growth.

• Compare digital marketing tools and strategies to determine which options best fit their program’s goals, capacity, and audience.

RESOURCES

• Watch the full webinar here
• Join our newsletter! Earn your Professional Development hours with FREE sessions delivered right to your inbox every week
• Check out the producer of ECI, Playground, the Child Care Management Software

Every classroom moment carries emotional weight. When a child melts down, refuses, pushes, cries, or shuts down, it’s easy to focus on compliance or quick fixes. But what if behavior is not a discipline problem, but a stress signal? In this dynamic and practical session, you will learn how to shift from reacting to behavior to responding with clarity, steadiness, and intention.

Emotionally Responsive Practice (ERP) offers a research-informed, classroom-ready framework that helps you understand behavior through a nervous system lens—both in children and in yourself. You will explore how your own regulation shapes the emotional climate of your classroom and why your presence is often more powerful than your words.

You will walk away with a clear three-layer strategy model that moves beyond “What do I say?” and into sustainable practice:

• Proactive Layer: How you design environments, routines, and expectations to reduce stress before it escalates.

• In-the-Moment Layer: How you regulate yourself and respond effectively during dysregulated moments.

• Reflective Layer: How you process challenging situations to support long-term growth and prevent recurring patterns.

  
  

Rather than offering surface-level behavior tips, this session strengthens your capacity so your responses feel grounded, confident, and developmentally aligned. You will leave with practical tools you can use immediately—and a deeper understanding of how connection and regulation transform classroom culture.

Learning Objectives

By the end of this session, you will be able to:

1. Understand behavior through a nervous system and stress lens rather than a compliance lens.

2. Recognize your personal stress signatures and how they show up in classroom interactions.

3. Apply the three-layer ERP strategy model (proactive, in-the-moment, reflective) to real classroom scenarios.

4. Use practical regulation tools that can be implemented immediately.

   
   

Shift from managing behavior to guiding children with connection and clarity.