EXCIA Ep. 7 - If AI Is Choosing the Builder...Will It Choose You?
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EXCIA Ep. 7 - If AI Is Choosing the Builder...Will It Choose You?
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If AI Is Choosing the Builder...Will It Choose You?
Roland sits down with Greg Bray, President of Blue Tangerine, one of the leading digital marketing agencies specializing in home builders, to discuss how AI is transforming the way home buyers research builders and communities.
For years, builders focused on Google rankings and traditional SEO to appear on the first page of search results. But today, buyers are increasingly using AI tools like ChatGPT, Google AI Overviews, and conversational search platforms to guide their research and provide recommendations.
In this episode, Roland and Greg explore what this shift means for builders and how their digital presence must evolve.
The big question becomes, “If AI is choosing the builders to recommend… will it choose you"?